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1、BayesianStatisticsandMarketingPeterE.RossiUniversityofChicago,USAGregM.AllenbyOhioStateUniversity,USARobertMcCullochUniversityofChicago,USACopyright2005JohnWiley&SonsLtd,TheAtrium,SouthernGate,Chichester,WestSussexPO198SQ,EnglandTelephone(+44)1243779777Email(forordersandcustomerserviceenqu
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