surface北京地铁广告投策划

《surface北京地铁广告投策划》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、AdvertisingSurfaceinthemetroTeamMembers:Stacie、Claire、Tracy2012.11.16Marketingstrategies-------------------StacieImplementationplan-----------------ClaireAdvertisingcost-----------------TracyThegoalofthecampaign------------TracyProductintroductionVaporMgtechnologyAsen

2、seofmentalandheavyScreenratiois16:9OpticalcoatingtechniqueThetouchcover(3mm)Thetypecover(5mm)Handsfree-trendPersonalentertainmentcentrePlaceandPriceLaunchon26thOctober,2012“suning”storeLofterstore“suning”e-goPrice:32GBwithTouchcover$5994488RMB64GBwithTouchcover$699528

3、8RMBCompetitorIpadvsSurfaceimplementationplangraffitistyleofwallpaperSmallstickerpostersVideoAdvertising1.graffitistyleofwallpaperDesignTheUAreaofSubwayEscalatorTransferTunnelSubjectStationHallLaunchway2.SmallstickerpostersDesignPlatformofTheHangingAdvertisingTicketChe

4、ckingMachine&TicketVendingMachineLaunchway3.VideoAdvertisingLaunchingstation1st12,2012-----1st3,2013LaunchingTimesAdvertisingcostAdvertisingGoalThankYou