The-Full-New-York-Times-Innovation-Report-Shared-by-SOCIALONE

The-Full-New-York-Times-Innovation-Report-Shared-by-SOCIALONE

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时间:2019-08-12

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1、InnovationMarch24,2014ExecutiveSummaryInnovationMarch24,20142ExecutiveSummaryIntroductionandFlipboardoftengetmoretrafficfromTimesjournalismthanwedo.TheNewYorkTimesiswinningatjournalism.OfallIncontrast,overthelastyearTheTimeshasthechallengesfacingamediacompanyinthedigi-w

2、atchedreadershipfallsignificantly.Notonlyisthetalage,producinggreatjournalismisthehardest.audienceonourwebsiteshrinkingbutouraudienceOurdailyreportisdeep,broad,smartandengagingonoursmartphoneappshasdipped,anextremely—andwe’vegotahugeleadoverthecompetition.worryingsignon

3、agrowingplatform.Atthesametime,wearefallingbehindinasec-Ourcoremissionremainsproducingtheworld’sondcriticalarea:theartandscienceofgettingourbestjournalism.Butwiththeendlessupheavaljournalismtoreaders.Wehavealwayscaredaboutintechnology,readerhabitsandtheentirebusi-therea

4、chandimpactofourwork,butwehaven’tnessmodel,TheTimesneedstopursuesmartnewdoneenoughtocrackthatcodeinthedigitalera.strategiesforgrowingouraudience.TheurgencyisThisiswhereourcompetitorsarepushingaheadonlygrowingbecausedigitalmediaisgettingmoreofus.TheWashingtonPostandTheWa

5、llStreetcrowded,betterfundedandfarmoreinnovative.Journalhaveannouncedaggressivemovesinre-Thefirstsectionofthisreportexploresindetailcentmonthstoremakethemselvesforthisage.Firsttheneedforthenewsroomtotaketheleadinget-LookMediaandVoxMediaarecreatingnewsroomstingmorereader

6、stospendmoretimereadingmorecustom-builtfordigital.TheGuardianandUSAofourjournalism.ItoffersspecificstrategiesandTodayhaveembracedemergingbestpracticesthattacticstoaccomplishthisgoal,oftencalledaudiencehavehelpedgrowreadership.AndHuffingtonPostdevelopment.PulitzerDay,Apr

7、il20133Simplyofferingrecommendationsforimprovingroom’smomentuminmanycriticalareasthatweoureffortstogetourjournalismtoreadersisnotdiscussthroughoutthereport—keydigitalpro-enough,however.Thedifficultieswefaceinaudi-motions,promisingproductinitiatives,themobileencedevelopm

8、entaresymptomaticofourneedtoimperative,andproductivecollaborationswiththebecomeamorenimble,digitallyfocusednew

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