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1、InnovationMarch24,2014ExecutiveSummaryInnovationMarch24,20142ExecutiveSummaryIntroductionandFlipboardoftengetmoretrafficfromTimesjournalismthanwedo.TheNewYorkTimesiswinningatjournalism.OfallIncontrast,overthelastyearTheTimeshasthechallengesfacingamediacompanyinthedigi-w
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4、chandimpactofourwork,butwehaven’tnessmodel,TheTimesneedstopursuesmartnewdoneenoughtocrackthatcodeinthedigitalera.strategiesforgrowingouraudience.TheurgencyisThisiswhereourcompetitorsarepushingaheadonlygrowingbecausedigitalmediaisgettingmoreofus.TheWashingtonPostandTheWa
5、llStreetcrowded,betterfundedandfarmoreinnovative.Journalhaveannouncedaggressivemovesinre-Thefirstsectionofthisreportexploresindetailcentmonthstoremakethemselvesforthisage.Firsttheneedforthenewsroomtotaketheleadinget-LookMediaandVoxMediaarecreatingnewsroomstingmorereader
6、stospendmoretimereadingmorecustom-builtfordigital.TheGuardianandUSAofourjournalism.ItoffersspecificstrategiesandTodayhaveembracedemergingbestpracticesthattacticstoaccomplishthisgoal,oftencalledaudiencehavehelpedgrowreadership.AndHuffingtonPostdevelopment.PulitzerDay,Apr
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8、entaresymptomaticofourneedtoimperative,andproductivecollaborationswiththebecomeamorenimble,digitallyfocusednew