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1、TESLATOMORROWTheFutureofTeslaMotorsDecember14,2010UniversityofWisconsin-MadisonWisconsinSchoolofBusiness-MBATeamA6DanielleBoykeJiaChengJaredCleversMichaelSchroederKarenStruppImageCredit:TeslaMotorsModelSlaunchdelayedto2012.2009Loss:$56MProjected2010Lo
2、ss:$159MCorporaterestructuring…Projected2014Loss:$211MSold1,350Roadsters.In3years.WillconsumersbuyEVs?Audi:“WewillbetheEVleader”$465MDOELoanPlug-inhybridsprojectedtohitthemarketin2012Tesla’sfuturedependsonthesuccessoftheModelSImageCredit:TeslaMotorsTe
3、slaTomorrow:Recommendations1.ImplementaModelSmarketingcampaign2.IntroducenewpricingstructureforModelS2.03.NegotiateaserviceandrepairagreementwithToyota4.DevelopModelSpowertrainlineextensionsTESLATOMORROWAgenda•AshorthistoryofTeslaImageCredit:TeslaMoto
4、rs•Thestateoftheindustry•Tesla’ssituation–Operations–Accounting–Finance–Marketing•Recommendations•Questions&AnswersTESLATOMORROWASHORTHISTORYOFTESLAMOTORS“Foundedin2003byagroupofengineerswhosetouttoprovethatelectricvehiclescouldbeawesome.”Mission:•Toi
5、ncreasethenumberandvarietyofelectriccarsavailabletomainstreamconsumers•Environmentallyresponsible•FuntodriveTESLATOMORROWCOMPANYTeslasetouttochangealltherules•ASiliconValleyApproach•StrategicpartnershipsTESLATOMORROWCOMPANYCreatinganelectriccarthatpeo
6、pleactuallywanttodrive•2008:TeslaRoadster•2010:Roadster2.5•2009:ModelSprototyperevealed•2012:ExpectedModelSLaunchTESLATOMORROWCOMPANYTHEELECTRICVEHICLEINDUSTRYThere’sexcitementandmomentum,butindustrygrowthwillbeslow.LimitedEV/PHEVU.S.marketpenetration
7、by2015(0.6–0.9%)Source:DataFromCSMAuto(GlobalInsight)TESLATOMORROWINDUSTRYThegovernmentiscommittedtosuccessofelectricvehicles.•DOEinvesting$5Bin•ReducebatterypackEV/PHEVtechnologycosts70%by2015andinfrastructure•20,000chargingstationsbyDec2012TESLATOMO
8、RROWINDUSTRYHigherpurchaseprice,butlowerfuelcosts.NPVPurchasePriceandFuelCostsOver5YearsByVehicleType$70,000$60,000$2,061$10,304$50,000$40,000Fuel(NPV5-Yrs)$30,000$60,000PurchasePriceNetPresentValue$50,632$2,061$4,122$6,558$20,000$25,000$23,00
