paps_2012_suroto_a_multimodal_social_semiotic_analysis_of_sribaduga_museum_display

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1、1THEMEANINGREPRESENTATIONOFANCESTORSTATUEDISPLAYATSRIBADUGAMUSEUM:AMultimodalSocialSemioticAnalysisSurotoAbstractThispaperreportsthestudyconductedatSribadugaMuseumtoinvestigatethedisplayofancestorstatueanditsrelationwithmeaningrepresentation.ByapplyingKress’(200

2、9)frameworkofmultimodalsemiotics,asetofstatue’sdisplayisexaminedbylookingattheirlinguistic,visual,spatial,andaudiovideodesignswhosecombinationsconsideredbuildinganintegralaremeaning.Thefindingprovesthatthewaythestatuesweredisplayedisstillfarfromidealinthesenseth

3、attheinformationormeaningcontainedinthestatuescannotbefullycapturedbythevisitors.Thelinguistic,visual,andspatialdesignssupportthemeaningmakingbutthevisitorcanonlygetthegeneralunderstandingaboutthestatue;itsshapeandnamebuttheycannotgetthedate(acquisition)ofthesta

4、tue.Inaddition,thisgeneralunderstandingisalsocausedbylimitednumberofaudiovideodesignwhichinfactcaneffectivelytransfermoreinformationinmeaningmaking.Keywords:ancestorstatue,socialmultimodalsemiotics,multimodalityUNIVERSITASPENDIDIKANINDONESIAperpustakaan.upi.edu

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7、upi.edu2IntroductionMuseumasaplacetodisplayculturalheritagehasbecomeonegreatreferencetofindtheanswerforquestionsregardingtheeventsinthehistory.Itcanalsofunctiontocommunicatehistoricalknowledgeandmeaningbydisplayingtheartifactsfromthepast.Inoth

8、erwords,thewayamuseumdisplaysitsartifactswillhaveaneffectoncommunicatingthemeaningtobepresentedtoitsvisitors.Inthisregard,Rall(2009)statesthatthestudyonthemuseumintermsofcommunicatingthemeaningthroughlanguageanddisplayingitscollectionthroughelementssuchasvisual,

9、audio,andspatialdesignhasbeendonebutitisinaverylittle.Healsosaysthatthewayofdisplayingtheartifactsthroughvariousdesignelementsiscloselyrelatedtomultimodalapproachofcommunication.HisownresearchwasconductedatIzikomuseuminSouthAfricaonstoningart.Thus,inIndonesia’sc

10、ontext,thisstudywillinvestigatethewaySribadugamuseumdisplaysitscollectionintheformofancestorstatues.Thecurrentresearchwillalsodescribetowhatextentsocialandhistoricalm