nielsen-social-local-mobile

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1、18%OFU.S.ADULTSONLINEPOSTLINKSTOVIDEOS,ARTICLESANDSITES1THEY’RECOMMENTON45%OTHERS’POSTS262%OFU.S.ADULTSTHOSEWHOMORELIKELYONLINECOMMENTTOBEAGEDUSEDARE36%20-29THEIRTVANDINTERNETATTHEMORELIKELYSAMETIME437%TOBEA46%STUDENT48%OFU.S.51%HAVEAHOUSEHOLDCONSUMERSWERE21%INCOMEOF$10

2、0K+3WEREWEREINFLUENCEDINFLUENCEDINFLUENCEDBYWEBADSBYSTANDARDBYSTANDARDONSOCIALWEBADSWEBADSMEDIASITESONSOCIALONSOCIALTHATAPPEAR55%MEDIASITESMEDIASITESASANEWS-MOVIESFEEDUPDATE7THATSHOWWHICHOFYOURFRIENDS47%LIKEDORCOMEDIESFOLLOWEDTHEMOSTVALUABLE:ADVERTISED47%BRANDparentsADU

3、LTSOCIALLOCALNEWS64%ofparentsusesocialNETWORKERSWATCHmediatolearnaboutbrands.TVTOO:36%They’realso23%moreDRAMASlikelythannon-parentstousesocialmedia33%asacreativeFOOD/COOKING5outlet.6portlandMOSTVALUABLE:18%Portland,ORhasthehighestrateofOFSMARTPHONEAPPDOWNLOADERSUSEDTHET

4、WITTERAPPcross-platformbehavior5%amongUSEDTHEadultsYELPAPP19%18-341USEDTHEGOOGLE5%SEARCHAPPUSEDTHEFOURSQUAREAPP339%USEDTHEGOOGLEMAPSAPPTHEY’RE45%OFLOCALDEALVISITORSAREVERYLIKELYTORECOMMENDTHE58%DAILYDEALSITE2USEDTHEFACEBOOKAPP72.3MAUG201165.4MATAUG200990%98%HOMEWHERE27%

5、ATMOSTVALUABLE:WORKsan!anTHEYACCESSTheSanFranciscoSOCIALDMAhasthehighestMEDIAINconcentrationof12%THECARVISITSTOCOUPONS/REWARDSsmartphone7%SITESAREUPowners12%INRESTAURANTSintheAT8%SCHOOL411%U.S.5INSINCE20093AIRPORTSSMARTPHONEUSERSSPEND2/338%OFTHEIRMOBILEOFCONNECTEDDEVICE

6、OWNERSPHONETIMELOOKEDUPPRODUCTINFOFORONAPPS1ANADWHILEWATCHINGTVONTHEIRSMARTPHONEORTABLET38%OFAMERICANSOWNASMARTPHONE627%LOOKEDUPCOUPONSORDEALSRELATEDTOANADTHEYSAWONTHEIRSMARTPHONEORTABLET2THEYHAVEANAVERAGEOF535APPSINSTALLEDTHEY’REteensMOSTVALUABLE:NEARLYALL13-17yearolds

7、MOBILEINTERNETUSERSVISITPORTALSarethemostlikelythey’realsomosttoupgradefromlikelytorespondthefreetothetoanad,77%VISITEMAILSITESpaidversionregardlessofofanhowitwasappserved344%VISITSOCIALNETWORKINGSITES3SOURCEINFORMATIONSOCIAL1.Nielsen,@Plan(Release32011).SocialNetworkin

8、gActivities,Online18+2.Nielsen,@Plan(Release32011).SocialNetworkingActivities,Online18+3.Nielsen,@Plan(Release