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1、PUBLISHEDBYMcrosoftPressADvsonofMcrosoftCorporatonOneMcrosoftWayRedmond,Washngton98052-6399Copyrght©2011byMcrosoftCorporatonArghtsreservedNopartofthecontentsofthsbookmaybereproducedortransmttednanyformorbyanymeanswthoutthewrttenpermssonofthepubsherLbraryofCongressControNumber2011931649ISBN978-0-73
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3、http//wwwmcrosoftcom/about/ega/en/us/InteectuaProperty/Trademarks/EN-USaspxaretrademarksoftheMcrosoftgroupofcompanesAothermarksarepropertyoftherrespectveownersTheexampecompanes,organzatons,products,domannames,emaaddresses,ogos,peope,paces,andeventsdepctedherenareficttousNoassocatonwthanyreacompany
4、,organzaton,product,domanname,emaaddress,ogo,person,pace,oreventsntendedorshoudbenferredThsbookexpressestheauthor’svewsandopnonsThenformatoncontanednthsbooksprovdedwthoutanyexpress,statutory,ormpedwarrantesNethertheauthor,McrosoftCorporaton,nortsreseersordstrbutorswbehedabeforanydamagescausedoraeg
5、edtobecausedetherdrectyorndrectybythsbookAcquisitionsandDevelopmentalEditor:DevonMusgraveProjectEditor:VaereWooeyEditorialProduction:CurtsPhpsCopyeditor:JohnPerceIndexer:WamMeyersCover:JohnHerseyReaderAcclaimforI.M.Wright’s“HardCode”ColumnAnylargeorganizationispronetofallpreytoitsownself-madecultu
6、re.Mythsabouthowthingsshouldbeorshouldbedoneturnintoself-fulfillingprophecies.Anysuchtrendissurelyterminalforanyorganization,butitisarapidkillerinatechnologycompanythatthrivesonperpetualinnovation.EricBrechnerdoesanincrediblejobatpullingoutthescalpelandcuttingdeepintosuchorganizationalfluff.Heisal
7、sonotshyatthrowingafullpunch—theoccasionalblackeyebeinganintendedoutcome.WhilesomeofthelingoandexamplesaresomewhatmoreappealingtotheMicrosoftinsider,thereislittleinhiswitandwisdomthatshouldn’tbecomeloreacrossthes
