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1、PointofViewCiscoInternetBusinessSolutionsGroup(IBSG)CiscoIBSG©2012Ciscoand/oritsaffiliates.Allrightsreserved.ProfitingfromtheRiseofWi-FiNew,InnovativeBusinessModelsforServiceProvidersAuthorsWilliamGerhardtRichardMedcalfStuartTaylorAndrewToouliMarch2012CiscoInternetBusin
2、essSolutionsGroup(IBSG)CiscoIBSG©2012Ciscoand/oritsaffiliates.Allrightsreserved.03/12PointofViewProfitingfromtheRiseofWi-FiNew,InnovativeBusinessModelsforServiceProvidersByWilliamGerhardt,RichardMedcalf,StuartTaylor,andAndrewToouliTheEver-IncreasingRiseofWi-FiTheamounto
3、fmobiledatageneratedgloballyisstaggeringandshowsnosignofslowingdown.Thisgrowthislargelydrivenbyinsatiabledemandforinnovativesmartphones,tablets,®andconnecteddevices,aswellasmobileapplicationsandcontent.Asaresult,theCiscoVisualNetworkingIndex(VNI)predictsmobiledatatraffi
4、cwilldoublegloballyin2012andincrease1another78percentby2014.Inparallel,theCiscoInternetBusinessSolutionsGroup(IBSG)isseeingasimilarriseintheworldwidepopularityofWi-Fi.ThenumberofWi-Fihotspotsisexpectedtoreach2.7million,with2usagegrowing200percent,by2014.Thisgrowthisinsp
5、iredbynewenablingdevices,recenttechnologyimprovements,publicandprivateavailability,andtieredmobiledataplansfromserviceproviders(SPs).(TolearnmoreabouttheriseofWi-Fi,pleasereadCiscoIBSG’srecentlypublishedpaper,“ANewChapterforMobile?HowWi-FiWillChangetheMobileIndustryasWe
6、3KnowIt.”)Inthisenvironment,consumersarerealizingthatmuchofwhattheydowithwirelessdataoccursinnomadicorfixedlocationsawayfromhomeorworkplace,wherelower-cost—andoftenfree—Wi-Fiservicecanbefound.Asaresult,consumershavelearnedtohappilyacceptWi-Fiasacomplementtotheirexisting
7、3Gand4Gdataplans.Forexample,manyofthelargestSPWi-FideploymentsareassociatedwithhomebroadbandprovidersthatexchangefreeWi-Fiaccessforreducedchurnofbroadbandcustomersandgreatermarketshare.Basedonthisnewfoundcustomerdemandandexplosionintraffictraversing—andsometimesthreaten
8、ing—theirtraditionalmacrocellularnetworks,manySPsareseriouslyconsideringdeployingWi-Fiasastrategicsolutionforo
