广告术语中英对照

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1、社论式广告advertorial倡导广告advocacyadvertising伏击式营销ambushmarketing视听材料audiovisualmaterials公告牌bulletingboards社会参与communityinvolvement企业广告corporateadvertising企业识别广告corporateidentityadvertising危机管理crisismanagement娱乐entertainment展品exhibits特写featurearticles内部通报houseorga

2、n以货代款inkind机构广告institutionaladvertising游说lobbying前期市场企业广告marketprepcorporateadvertising营销公关marketingpublicrelation新闻简报news/pressrelease意见抽样opinionsampling慈善行为philanthropy招贴posters传媒炒作pressagentry传媒工具press/mediakit公共事务publicaffairs公共关系户publicrelations公共关系广告pu

3、blicrelationsadvertising宣传publicity公众publics招聘广告recruitmentadvertising声望经营reputationmanagement撰写讲演稿speechwriting赞助sponsorship赛场营销venuemarketing新闻通报录像videonewsrelease执行证明书affidavitofperformance受众构成audiencecomposition受众占有率audienceshare时间表avails一刻平均听众数averagequ

4、arter-houraudience一刻平均收听率averagequarter-hourrating一刻平均占有率averagequarter-hourshare交换辛迪加bartersyndication无线电视broadcastTV有线电视cableTV单位成本CPP千人成本CPM累积听众数cumulativepersons累积收听率cumulativerating时段组合day-partmix预定市场区域designatedmarketareas班车时间drivetime首播辛迪加first-runsyn

5、dication毛评点grossratingpoints开机家庭HUT形象移植imagerytransfer信息式广告informercial互相连接interconnect存货inventory地方时间localtime赔偿条件make-goods广播电视网networks网外辛迪加off-networksyndication协办participationbasis占位价格preemptionrate黄金时段primetime节目式广告PLA节目收率视programrating节止编排形式programmin

6、gformats视听率调查服务公司ratingservices电台指定时间run-of-station赞助sponsorship点播广播spotannouncement点播广播spotradio受众总数totalaudience总体受众计划totalaudienceplan电视家庭TVHH特高频UHF甚高频VHF广告网络adnetworks广告查询adrequest横幅广告banner阔幅说明书broadsides手册brochures商业回邮件businessreplymail按钮button有线调制解调器c

7、able-modem目录catalogs光驱CD-ROM　分类广告Web站classifiedadWebsite点击率clickrate点进率click-throughs编辑名录compiledlists小甜饼cookies立体创意直邮creativedimensionaldirectmailing数字互动媒介digitalinteractivemedia直接电脑DirectPC直邮广告direct-mailadvertising折页folders主页homepages专属名录houselists内部刊物hou

8、seorgans互动电视interactiveTV互联网Internet互联网服务供应商Internetserviceprovider插播广告interstitial关键词keyword电脑亭kiosk信件公司lettershop名录经纪人listbroker邮件反应名录mail-responselists明信片postcards推播技术pushtechnology销售信函salesl