广告英语术语----综合用语

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1、行为广告actionadvertising实际消费者actualconsumer广告advertising农业广告agriculturaladvertising p;作者author自传式讯息autobiographicalmessage知晓广告awarenessadvertising品牌术branding工商广告businessadvertising企业对企业广告business-to-businessadvertising渠道channel辅助材料collateralmaterials消费者广告con

2、sumeradvertising消费者consumer译码decode直接反应广告direct-responseadvertising戏剧式讯息dramamessage编码encode农场广告farmadvertising反馈feedback全球性广告globaladvertising商品goods观点ideas形象广告imageadvertising预定消费者impliedconsumer工业时期industrialage工业化时期industrializingage国际广告internationala

3、dvertising地方性广告localadvertising营销marketing营销传播marketingcommunications营销公关marketingPR媒介medium讯息message叙述式讯息narrativemessage全国性广告nationaladvertising噪音noise非商业广告noncommercialadvertising非产品广告nonproductadvertising人物persona人员销售personalselling后工业时期postindustrial

4、age前工业化时期preindustrialage过程process产品product产品广告productadvertising专业广告professionaladvertising公共关系publicrelations公共关系活动publicrelationsactivities公共关系广告publicrelationsadvertising受者receiver区域性广告regionaladvertising常规价格广告regularprice-lineadvertising零售广告retailadv

5、ertising销售推广salespromotion服务services信源source广告主/出资人sponsor资助性消费者sponsorialconsumers目标受众targetaudience目标市场targetmarket贸易广告tradeadvertising