02_04Henry Ford

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1、ANNOUNCER:PeopleinAmerica,aprograminSpecialEnglishontheVoiceofAmerica.Everyweekatthistime,wetellthestoryofapersonimportantinthehistoryoftheUnitedStates.Today,SteveEmberandFrankOlivercompletethestoryofindustrialistHenryFord.(MUSIC)VOICEONE:Innineteen-oh-three,adoctorinDetroit,Michigan,boughtthefir

2、stcarfromtheFordMotorCompany.ThatsalewasthebeginningofHenryFord'sdream.Hewantedtobuildgood,low-pricedcarsforthegeneralpublic.Ashesaidmanytimes:"Iwanttomakeacarthatanybodycanbuy."Tokeeppriceslow,HenryForddecidedthathewouldbuildjustonekindofcar.Hecalleditthe"ModelT."VOICETWO:The"ModelT"wasreadyfors

3、aleinOctober,nineteen-oh-eight.The"ModelT"costeighthundredfiftydollars.Itwasasimplemachinethatdriverscoulddependon.Doctorsboughtthe"ModelT."Sodidfarmers.Evencriminals.Theyconsidereditthefastestandsurestformoftransportation.Americanslovedthe"ModelT."Theywrotestoriesandsongsaboutit.Thousandsof"Mode

4、lT's"werebuiltinthefirstfewyears.Thepublicwantedthecar.AndHenryFordmademoreandmore.VOICEONE:ToMakethe"ModelT,'Fordbuiltthelargestfactoryofitstime.Insidethefactory,carpartsmovedtotheworkersexactlywhentheyneededthem.Otherfactoriesmovedsomepartstotheworkers.ButFordwasthefirsttodesignhisfactorycomple

5、telyaroundthissystem.Productionrosesharply.Asproductionrose,Fordloweredprices.Bynineteensixteen,thepricehaddroppedtothreehundredforty-fivedollars.ThelaststepinFord'sproductionsuccesswastoraisehisworkers'pay.Hisworkershadalwaysearnedabouttwodollarsfortenhoursofwork.Thatwasthesamedailyrateasatother

6、factories.Withwagesthesameeverywhere,factoryworkersoftenchangedjobs.HenryFordwantedloyalworkerswhowouldremain.Heraisedwagestofivedollarsaday.VOICETWO:ThatmadeHenryFordpopularwithworkingmen.HebecamepopularwithcarbuyersinnineteenthirteenwhenhegavebackfiftydollarstoeachpersonwhohadboughtaFordcar.Hen

7、ryFordwasdemonstratinghisideathatifworkersreceivedgoodwages,theybecamebetterbuyers.Andifmanufacturessoldmoreproducts,theycouldlowerpricesandstillearnmoney.ThissystemworkedforFordbecausepeoplecontinuedtodemandhis"ModelT