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1、2015届高考英语二轮专题检测精品练习：阅读理解（15）A（2013浙江卷）Nooneknowsforsurewhenadvertisingfirststarted.Itispossiblethatitgrewoutofthediscoverythatsomepeopledidcertainkindsofworkbetterthanothersdidthem.Thatledtotheconceptofspecialization,whichmeansthatpeoplewouldspecialize,orfocus,ondoingone
2、specificjob.Let’stakeamanwe’llcallMr.Fielder,forexample.Hedideverythingconnectedwithfarming.Heplantedseeds,tendedthefields,andharvestedandsoldhiscrops.Atthesametime,hedidmanyotherjobsonthefarm.However,hedidn’tmakethebricksforhishouse,cuthistreesintoboards,maketheplows(犁)
3、,oranyofotherhundredsofthingsafarmneeds.Instead,hegotthemfrompeoplewhospecializedindoingeachofthosethings.SupposetherewasanothermanweshallcallMr.Plowright.Usingwhatheknewaboutfarmingandworkingwithiron,Mr.Plowrightinventedaplowthatmadefarmingeasier.Mr.Plowrightdidnotreall
4、ylikefarminghimselfandwantedtospecializeinmakingreallygoodplows.Perhaps,hethought,otherfarmerswilltradewhattheygrowforoneofmyplows.HowdidMr.Plowrightletpeopleknowwhathewasdoing?Why,headvertised,ofcourse.Firstheopenedashopandthenheputupasignoutsidetheshoptoattractcustomer
5、s.Thatsignmayhavebeennomorethanaplowcarvedintoapieceofwoodandasimplearrowpointingtotheshopdoor.ItwasprobablyalltheinformationpeopleneededtofindMr.Plowrightandhisreallygoodplows.Manyhistoriansbelievethatthefirstoutdoorsignswereusedaboutfivethousandyearsago.Evenbeforemostp
6、eoplecouldread,theyunderstoodsuchsigns.Shopkeeperswouldcarveintostone,clay,orwoodsymbolsfortheproductstheyhadforsale.Amedium,inadvertisingtalk,isthewayyoucommunicateyourmessage.Youmightsaythatthefirstmediumusedinadvertisingwassignswithsymbols.Thesecondmediumwasaudio,orso
7、und,althoughthattermisnotusedexactlyinthewayweuseittoday.Originally,justthehumanvoiceandmaybesomekindofsimpleinstrument,suchasabell,wereusedtogetpeople’sattention.Acrier,inthehistoricalsense,isnotsomeonewhoweepseasily.Itissomeone,probablyaman,withavoiceloudenoughtobehear
8、dovertheothernoisesofacity.InancientEgypt,shopkeepersmighthiresuchapersontospreadthenewsabouttheirprodu
