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1、DesignYourLife,ChangetheWorld:YourPathasaSocialEntrepreneur[AGUIDEFORCHANGEMAKERS]ProfessorMichaelGordonUniversityofMichigan1©2011-2012MichaelGordon,AllRightsReservedWHOSHOULDREADTHISBOOKThisbookisforchangemakers-thepeopleandorganizationsthatwanttomakeadifferenceintheworld.Ihopet
2、oshowyou,asIhopetoshowmystudentseachday,thatyoudon'thavetomakeachoicebetweenmakingalivingandmakingtheworldabetterplace.Thesameappliestoorganizationsandbusiness.Iwrotethisbookforyou.ABOUTTHEBOOKForatleastadecade,I’vethoughtabouttwoquestions:•Howcanorganizationsbestaddressimportant
3、societalproblemssuchaspoverty,inadequatehealthcare,sub-pareducation,andanunhealthyplanet?•What’sthebestadviceIcangivetothedozens,ifnothundreds,ofstudentsItalktowhowanttoaddresstheseissuesandlivelivesofrelativecomfort?AlmostallofmyteachingattheRossSchoolofBusinessattheUniversityof
4、Michiganhasbeenfocusedonthefirstquestion.Theessenceofmyteachinghasbeentoexposemystudentstoremarkableorganizationsthatmakeheadwaywheremostothersfail.2©2011-2012MichaelGordon,AllRightsReservedThemoreIthoughtaboutthequestionofhoworganizationscanaddresssocietalproblems,themoreIrealiz
5、edthatanorganizations-onlyfocuswastoolimited.It'svitallyimportanttolookatthepeoplewhostartedthoseorganizations,orgrewthem,orshapedthem.Remarkableorganizationsareprettycloselylinkedtoremarkablepeople—peoplewhoseclearvision,passion,andskillsatgettingthingsdonegivelifetoideasthattru
6、lymakeadifference.So,Ibegantofocusmyteachingonsomeofthesedifferencemakers,too.Iwrotethisbooktohelpyoufindyourplaceinchangingsocietybyworkingfororalongside,orevenstarting,newkindsoforganizationsthatdon’temploystarchedshirtsanddon’tdeploysmokestacks.I’vetriedtodosowithmany,manyexam
7、ples,includingexamplesofthepathsthatothers“justlikeyou”havetraveled,evenasI’vetriedtomakethisa“business”bookthattakesaradicallydifferentviewofwhatbusinessesshouldbelike,andayou-can-do-itbookfor“students”ofanyagewhohavedoubtsaboutwhatonepersoncandointhefaceofsomanysocietalproblems
8、,needingtopaybacktheirloans,wantingtomak
