专业英语03版

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1、EvaluationFormforProspectiveSitesOutdoorEvaluationReportBackgroundⅠ.Brand:_________________________Ⅱ.City:___________________________Ⅲ.Media:_________________________Ⅳ.Size:______________________________Ⅴ.LocationAddress:___________________________PhotosA)Close-upsB)EnvironmentC)

2、FromfurthestdistancetheadcanstillbeseenclearlyLocationAnalysisⅠ.LocatedDowntown?A)Ifyes,name:_______________________B)Ifno,____kmtonearestcenterNameofthatcenter:___________________Ⅱ.Locatedinshoppingcenter?A)IstheadlocatedinaPremiere,MajororMinorshoppingcenter?(Pleasecircle)1)Ifo

3、neontheabove,locationnameandnameofbuilding:______2)Ifnot,_____km(s)tonearestshoppingcenterⅰ）Premiere,MajororMinorshoppingcenter?(Pleasecircle)ⅱ)Nameofshoppingcenter:_____________Ⅲ.Locatedinahightrafficarea?A)AirportB)TrainstationB)BusstationD)SeaportE)Other:_____________Ⅳ.Zoning:

4、A)ResidentialB)IndustrialC)CommercialD)AgriculturalⅤ.Providearoughmapofthesurrounding140sq.metersincludingthefollowingdetails:A)LocationofbillboardB)NearbystreetsC)StreetnamesD)SidewalksE)DirectionoftrafficflowF)Pedestrianunder/overpasserG)TrafficlightsH)IntersectionsI)Majorlandm

5、arks(suchasgovernmentbuildings,plazas,parks,departmentstores,ect.)LocationEvaluationⅠ.Dailytrafficvolumeonmajorroads(includepedestrianandautomobile)A)TotalautomobiletrafficvolumeB)TotalpedestriantrafficvolumeVOLUMEOFGREATESTTRAFFICHOUR+VOLUMEOFLEASTTRAFFICHOURSUMX12TRAFFICVOLUMEⅡ

6、.VisibilityA)Distance1)Slowlyheadingawayfromthebillboard2)Walkingalongthesidewalks3)Thefurthestdistancefromwhichtheadcanstillbeseenclearlyis_____km(s).B)Viewers:PercentageofpeopleonadjacentstreetscapableofviewingthebillboardⅢ.AngleoflineofsightShowthedimensionalrelationshipbetwee

7、nthebillboardandnomorethanfourstreetsincluding:A)Parallel(0~15)B)Diagonal(15~75)C)Perpendicular(75~90)Ⅳ.ShowlocationofothernearbyoutdooradvertisementsHowmanyotheroutdooradsarewithin45leftorrightofthebillboardthatcanbeseenclearly(includingelectricspectacularsbillboardsbusshelter

8、slightingboxes)Ⅴ.Permanentobstructions(