Examplesofdiagrams.英文图表分析

Examplesofdiagrams.英文图表分析

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1、2.1.Examplesofdiagrams.1.X5RetailGroup.X5RetailGroupisalargeRussianretailcompany.Thecompanyusesamulti-formatstrategytomeetcustomersrequirementsanddevelopthreeformatsofstores:softdiscounters,supermarketsandhypermarkets.Accordingtoitsannualreport2007(X5RetailGroupAnnualReport,

2、2007,p.15)X5RetailGroupoperated674softdiscountstores,179supermarketsand15hypermarkets.Thefollowingchartsexpressinformationaboutthenetsellingareaandthenetretailsalesofeachgroupofstoresinpercentagetothewholenumber.Accordingtothefirstchartsoftdiscountersoccupythelargestareaof59

3、%ofthetotal,supermarkets–31%andthelowestfigureof10%relatestohypermarkets.Belowthechartitisnotedthetotalnetsellingarea–609.2thousandsq.m.Fromthesecondchartviewerscanfindouthowthenetsalesaredividedbetweensoftdiscounters,supermarketsandhypermarkets.Thefiguresarepresentedinperce

4、ntagetothetotalnetsalesandare56%,37%and7%respectively.Thenetretailsalesfortheyeartotaled$5.284millions.Thetypeofdatapresentedbythediagramsiscategoricalasitdescribesthreedifferentkindsofstores.Theauthor’sintentionistoprovideinformationabouteachkindaswellastherelationtothetota

5、l.Thus,thechoiceofpiechartisrelevantbecauseitsuitstothepurposeofthemessage.Percentagebarchartscouldbeanalternative.However,theimplementationofchartsisslightlymisleadingastheycontainthreedifferentcolouredcirclesandthefirstimpressioncouldbethattheinnercirclesrelatetothesmaller

6、groupofstores.Thedivisionbetweencategoriesisnotobvious.Itwillbebettertodefineeachgroupwithcolour.2.Massiveincreaseinhouseprices.Thisdiagram(Misleadingdata,2010)presentsinformationaboutaveragehousepricesin1998and1999.For1998thefigureis£80000andfor1999itis£82000.Thereisacompar

7、isonofthesamevariable–housepriceindifferentyears.So,simplebarchartsasatoolforthistaskasasuitabledecision.However,thediagramishighlymisleadingasitmakesanimpressionthatpriceincreaseddramatically.Thisimpressionisgettingevenstrongerwiththeexpression“massiveincrease”inthetitle.In

8、fact,priceroseby2.5%.Thedistortingresultisprovidedbyyaxiswhichstartsfrom790

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