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ID:40545376
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页数:5页
时间:2019-08-04
《Examplesofdiagrams.英文图表分析》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、2.1.Examplesofdiagrams.1.X5RetailGroup.X5RetailGroupisalargeRussianretailcompany.Thecompanyusesamulti-formatstrategytomeetcustomersrequirementsanddevelopthreeformatsofstores:softdiscounters,supermarketsandhypermarkets.Accordingtoitsannualreport2007(X5RetailGroupAnnualReport,
2、2007,p.15)X5RetailGroupoperated674softdiscountstores,179supermarketsand15hypermarkets.Thefollowingchartsexpressinformationaboutthenetsellingareaandthenetretailsalesofeachgroupofstoresinpercentagetothewholenumber.Accordingtothefirstchartsoftdiscountersoccupythelargestareaof59
3、%ofthetotal,supermarkets–31%andthelowestfigureof10%relatestohypermarkets.Belowthechartitisnotedthetotalnetsellingarea–609.2thousandsq.m.Fromthesecondchartviewerscanfindouthowthenetsalesaredividedbetweensoftdiscounters,supermarketsandhypermarkets.Thefiguresarepresentedinperce
4、ntagetothetotalnetsalesandare56%,37%and7%respectively.Thenetretailsalesfortheyeartotaled$5.284millions.Thetypeofdatapresentedbythediagramsiscategoricalasitdescribesthreedifferentkindsofstores.Theauthor’sintentionistoprovideinformationabouteachkindaswellastherelationtothetota
5、l.Thus,thechoiceofpiechartisrelevantbecauseitsuitstothepurposeofthemessage.Percentagebarchartscouldbeanalternative.However,theimplementationofchartsisslightlymisleadingastheycontainthreedifferentcolouredcirclesandthefirstimpressioncouldbethattheinnercirclesrelatetothesmaller
6、groupofstores.Thedivisionbetweencategoriesisnotobvious.Itwillbebettertodefineeachgroupwithcolour.2.Massiveincreaseinhouseprices.Thisdiagram(Misleadingdata,2010)presentsinformationaboutaveragehousepricesin1998and1999.For1998thefigureis£80000andfor1999itis£82000.Thereisacompar
7、isonofthesamevariable–housepriceindifferentyears.So,simplebarchartsasatoolforthistaskasasuitabledecision.However,thediagramishighlymisleadingasitmakesanimpressionthatpriceincreaseddramatically.Thisimpressionisgettingevenstrongerwiththeexpression“massiveincrease”inthetitle.In
8、fact,priceroseby2.5%.Thedistortingresultisprovidedbyyaxiswhichstartsfrom790
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