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1、AppliancerebateprogramisaimedatruralChinaByJasonSublerPublished:Monday,December1,2008·TWITTER·LINKEDIN·SIGNINTOE-MAIL·PRINT·SHAREZHANGQIUCOUNTY,China— WhenYuanShanchunbecamethefirstfarmerinChinatoreceiveagovernmentsubsidytobuyarefrigerator,hewasinundatedwithquerie
2、sfromjustaboutallthepeopleheknew,askinghowtheycouldgetone,too."Whocanbelieveit?Howcomethegovernmentisgivingusmoneytobuythings?"Yuanasked."Thisislikefreefoodfallingfromthesky!"Yuan,51,wasthebeneficiaryofapilotprogramentitlingeachruralfamilyinShandongProvinceandtwoo
3、therprovincestogovernmentrebatesof13percentwhentheybuyamaximumoftwotelevisionsets,tworefrigeratorsandtwomobilephones.Thesubsidiesarepartofcentralgovernmentpoliciesaimedatstimulatingdomesticconsumptionandimprovingthelivesof740millionruralChineseresidents,whomakeup5
4、6percentofthepopulationbuthavenotbenefitednearlyasmuchaspeopleincitiesfromtheeconomy'sroaringgrowth.Theconceptistoofferfarmersthesametaxrebateslonggiventoexportersofhomeappliances,removingapolicybiastowardexportsandhelpingmanufacturerstapapotentiallyhugepoolofcons
5、umersinruralChina."Thiscanhelpsoakupproducers'excesscapacityandkick-startruralconsumption,"saidDuLinjun,directoroftheFinanceandTradeOfficeofZhangqiuCounty.Thelocalgovernmenthaspushedhardtoinformfarmersabouttheprogram,blanketingthelocalnewsmediawithreportsandhandin
6、goutleaflets.Andretailershanghugeredbannersinfrontoftheirstorespublicizingthecampaign,whosesloganis"homeappliancesgorural."Whilea13percentdiscountmightnotseemlikemuch,thebustleinsideanelectronicsstoreinZhangqiusuggestsotherwise."Shoppingguides"wearingredandgoldsas
7、hesexplaintoasteadyflowofcustomersthatthegovernmentwillgivethemrebatesiftheybuyqualifiedrefrigerators,televisionsormobilephonesbytheendofMay.Theypointtoasignthatliststhepriceandrebateforeachmodel.Salesarebrisk.By2p.m.onerecentMonday,theGoodaymarthadsold30refrigera
8、torsandtelevisions.SincetheprogramstartedJan.4,thestorehassoldanaverageof120rebate-eligibleitemsperweek.XuGuangmeiandherhusband,XuChengshe,traveled25kil
