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时间:2019-08-03
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1、Unit1一、1.TheStatueofLibertyinNewYorkharborwillimmediatelytheattentionoftouristsvisitingtheLibertyIsland.(attract,seize)2.Thebigwords"sale"and"bargain"willneverfailtosomepeopletobuythingstheydon'tneed.(tempt,lure)3.Mostdogsareabletorespondappropriatelytosimplehumancommands,andsome
2、canevenusea/antowinthefavouroftheirmasters.(aclevertrick)4.Hisdecisiontoquitthejobwasbyhissimpledesiretoleavethiscrowdedandnoisycity.(inspired)5.Formostcity-dwellers,rurallifeclosenesstonature.(suggest)6.TheMartyrs'Monumentinthetowncentrealwayspeople'sbittermemoriesoftheSecondWor
3、ldWar.(arouse,bringforth)7.Itishardtopredicttheofautomationonpeople'slifeinthefuture.(effect,influence)8.Egyptianpyramidsareviewedasinthehistoryofarchitecture.(conspicuousorsuperior)9.Televisioncommercialsarebelievedtoexertainfluenceonpeople'sdecisiontopurchase.(subconscious)10.T
4、omakehisofficeneatandclean,themanagerinsistedthatallornamentsberemoved.(unpleasantlybright,showy)二、rubitinaspiretodeckoutreacttonotsomuch...as...havethelookofnowondergrowinto1.Aftertwentyyears'effort,thecouple'ssmallgrocerystorehasdevelopedagreatdealandhasbecomealocallyfamoussupe
5、rmarket.2.Thedebateovertesttubebabiesislargelyalegalissue,ratherthanamoralone.3."Iknowit'smyfault,"thehusbandsaid,"butyoudon'tneedtomentionthisallthetime."4.Myfatherisalittlevainlikemostactorsandactresses.Heseeksforfameandsuccessasthegoalofhislife.5.Itisnotsurprisingthatthecandid
6、atefailedtowintheelection.Lookathisscandal.6.Thevegsectionwasmademoreattractivewithcolorfulfruitsfromallovertheworld.7.Thesubmarinelookslikeahugegreyfish.8.Thedemonstratorsrespondedfuriouslytothepolice'sattempttoarrestthem.三、包装设计——销售的艺术在于包装PrimoAngeli的工作室位于旧金山的一个时尚区里,在这里你可以看到怪异的流
7、行艺术之作。一个五英尺长的香肠在壁画上盯着你看,一块巨大的花岗岩被放置在干瘪的多福饼堆成的塔上。我惊叹道:这些多福饼如何承受得了呀!Angeli解释说:"那块石头不是花岗岩而是制型纸板做的。"和这里的很多东西一样,这个多福饼塔更多的是一种隐喻,而不是一个有明确主旨的艺术作品。在我们身后的那面墙上是Angeli和他雇员创作的样品——一排排垒起来的空箱子、瓶子、纸板盒和罐头盒。Angeli说:"消费者与包装之间是有联系的"。包装有时被称为"沉默的推销员",但它们确实起到了促销的作用。它们可以使香皂、洗发水、婴儿爽身粉、松饼混合料这些普通的东西成为人们渴求之物
8、。它们使人们渴求那些他们不需要,甚至不想要的东西。在你花上8秒去选购洗涤剂或冷冻
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