(最新)[市场营销]packagingandmaterialshandling

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1、Chapter11packagingandmaterialshandlingpackagingMarketingpackaging（individual）(consumerresearch)Logisticspackaging(group)(laboratoryorexperimentaltesting)Cartons,bags,binsorbarrelsMastercartons,unitloadsarethebasichandlingunitsforlogisticaloperationsContainerizationorutilizationMastercarton(La

2、rgeenough,scaleofeconomyLightenough,individualhandlingStandardization,handlingandtransportationShoeretailerIndividualpairsofshoesRepackcartonsstackedonafour-wheeltruck,Transfertotheshippingdock,LoadedintotrucksfordeliverytostoresstandardizationMaterialhandlingtransportationOrderpickingContinuo

3、usconveyormovement(frompointofwarehouseorderselectiontotruckloading)EfficientlystackComputerprocessMastercartontoMaximumcubeutilizationReduceorderpickinglaborContinuousmovement(carton-overtheroadtrailer)Efficientutilizationoftransportationtrailercapacity.(nodeadspace)Mastercartonsizehasconform

4、itywithovertheroadtrailer.TheendresultAsubstantialreductionintotalcostEffectivematerialshandlingsystem(thewarehouseandretailstore)protectionPackage:logistics,manufacturing,marketing,productdesign,protectiondesignmaterialAfinallogisticspackagingMastercartonsizeOrderquantityRetaildisplayquantity

5、FrommaterialshandlingperspectiveStandardizedandlargePackagedesignAdvancementsintestingequipmentandmeasurementtechniquesInstrumentedrecordingequipmentProductdamageVibrationImpactPunctureCompressionCombinationEnvironmentsimulationPackagingformaterialhandlingefficiencyPackagedesignUtilizationcomm

6、unicationPackagedesignstandardconfigurationStandorderquantitiesCubeutilization,reducingpackagesize,concentratingproduct,eliminatingairinsidepackageorshippingitemsunassembled.CubeoutWeightoutPackagedesignUnitization(containerization)ManyMastercartons,onephysicalunit,toincreasehandingandtranspor

7、tefficiency.DecreasingunloadingtimeandcongestionItneeds1/5timeformanualloading.(barcode)ReducingdamageRigidcontainerFlexiblecontainerRigidcontainerProtectaProductbycompleteenclosureFlexiblecontainerPalletorslip-sheet40*48inch,fourwayent