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ID:40384584
大小:129.30 KB
页数:18页
时间:2019-08-01
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1、Consumerstakeholderviewofcorporatesocialresponsibility:acomparativeanalysisfromUSAandIndiaShrutiGuptaShrutiGuptaisbasedatAbstractThePennsylvaniaStatePurposeTheobjectiveofthisresearchistoexaminetheperceptionofcorporatesocialresponsibilityUniversityatAbington,(CSR)heldbyconsumer
2、sinIndiaandAmericainordertodrawoutsimilaritiesanddifferencesinAbington,Pennsylvania,conceptualizationandresponse.USA.Design/methodology/approachThispaperusesaweb-basedquestionnaireinEnglish,giventhatitismostcommonlyusedforprofessionalcommunicationinIndia.Aqualitativeanalysisof
3、participantresponsestoopen-endedquestionswasconductedtogenerateresults.FindingsThereisasubstantialportionofUSconsumerswhoareunawareofsociallyresponsiblecompaniescomparedwiththeirIndiancounterpartswhofailedtorecognizetheCSRinitiativesofmultinationalcompanies.Qualitativeanalysis
4、showedthat,thoughtherewassomeoverlapinCSRdomainsbetweenthetwocountries,eachsamplealsoidentifieddomainsthatwereunique.Finally,bothcountrysamplesalsoshowedapositivelevelofCSRresponsiveness.Researchlimitations/implicationsThepaperusedaweb-basedquestionnairethatallowedthesampletoco
5、mpriseonlyconsumerswithinternetaccess.PracticalimplicationsThisresearchinformsmultinational(MNC)managersabouttheparityinconsumersconceptualizationofCSRandsubsequentresponse.ThestudyrecommendsthatmanagerscustomizeCSRprogramsinemergingmarketstooverlapwiththetargetmarketspercepti
6、onratherthanassumeauniversaldefinitionoftheconstructasdefinedintheliterature.Originality/valueThisexploratoryresearchexpandsknowledgeintheareaofCSRwheremostoftheinvestigationofconsumerstakeholderresponsehasbeenlimitedtotheNorthAmericanandEuropeanmarkets.KeywordsCorporatesocialre
7、sponsibility,Stakeholdertheory,Stakeholders,Multinationalcompanies,ConsumerbehaviourPapertypeResearchpaperIntroductionAtP&G,socialresponsibilitystemsfromourcorporatePVP(purpose,values,principles).SocialprojectsareinkeepingwithP&GscredoofbusinessWithapurpose.P&Ghasalwaysdemonst
8、rateditscommitmenttothecommunitynotjustthroughthequalityofits
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