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1、BrandFinance®Banking500Theannualreportontheworld’smostvaluablebankingbrandsFebruary2012ForewordSinceitwasfirstcompiledin2005,Withtheon-goingEuropeansovereigndebtcrisistheBrandFinance®Banking500hasbeenthecompoundedbyeconomicinstabilityinAsiaandpoliticaldeadlockinAmeric
2、a,ithasbeenaverymostcomprehensivepublishedtableofbankingdifficulttimeforbankingbrandsaroundtheworld.brandvaluesintheworld.ThestudyisreleasedThe500bankingbrandsinthisyear’sstudysawannuallyandincorporatesdatafrombanksintheircollectivebrandvaluefallbyUS$94.78billion.over
3、50markets,listingtheworld’smostvaluableEvenso,thetotalvalueofthetop500bankingbrands500bankingbrands.EachbrandhasbeenaccordedwasUS$746.7billion.Thesizeofthisnumber–whichabrandrating:abenchmarkingstudyoftheisequivalenttotheGDPofTurkey–underlinesthestrength,riskandfuture
4、potentialofthebrandimportanceofbrandvaluetointernationalbanks.relativetoitscompetitorsetaswellasabrandvalue:asummarymeasureofthefinancialstrengthThepainwasnot,however,distributedevenly.BrandvaluegeneratedinEuropefellby23%andthatinofthebrand.NorthAmericaby5%,whileAsiaa
5、ndtheMiddleEastsawincreasesof12%and17%respectively.Europe,thecentreofthedamagingsovereigndebtcrisis,nowgeneratesonly24%ofbrandvalue,lessthanAsiaorNorthAmerica.Thisisrepresentedinourtablesofthebestandworstperformingbanks.Europeanbanks-especiallyGreek,British,andItalian
6、ones–madeup14ofthe20brandstohavelostthegreatestpercentageoftheirbrandvalue,thoughinabsolutetermstheworstperformingbrandwasBankofAmerica,whichlostoverUS$11billioninbrandvalue.Attheotherendofthescale,thebest-performingbrandsweredominatedbybanksfromtheemergingmarketsandC
7、anada.AcombinationofprudentregulationandconservativeinvestmentpracticeshavemadetheCanadianbankingsystemoneoftheworld’smosttrusted,withRoyalBankofCanada(‘RBC’)enteringthetop20mostvaluablebanking“Brandsarethemostvaluableintangibleassetsbrandsforthefirsttime.RBCisjoineda
8、tthetopofthetablebyacollectionoftheworld’slargestbanks,withLondon-basedinbusinesstoday.Theydrivedemand,motivatestaff,HSCBtak
