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1、HighContextvs.LowContextCommunicationBymqjeffreyGoodcommunicationunites,ratherthandividesIntoday'sbusinessrelations,it'sasmallworldafterall.Asmorecompaniesturntowardsglobalmarkets,professionalsarefindingthemselvesinforeignlocales,wheelinganddealinglikeneverbefore.However,theke
2、ytoeffectivecommunicationbetweencountriesisanunderstandingofeachother'sculture,especiallyaworkingknowledgeofhoweachsocietyconveysmeaning.FirstusedbyauthorEdwardHall,theexpressions"highcontext"and"lowcontext"arelabelsdenotinginherentculturaldifferencesbetweensocieties.High-cont
3、extandlow-contextcommunicationreferstohowmuchspeakersrelyonthingsotherthanwordstoconveymeaning.Hallstatesthatincommunication,individualsfacemanymoresensorycuesthantheyareabletofullyprocess.Ineachculture,membershavebeensuppliedwithspecific"filters"thatallowthemtofocusonlyonwhat
4、societyhasdeemedimportant.Ingeneral,culturesthatfavorlow-contextcommunicationwillpaymoreattentiontotheliteralmeaningsofwordsthantothecontextsurroundingthem.Itisimportanttorememberthateveryindividualusesbothhigh-contextandlowcontextcommunication;itisnotsimplyamatterofchoosingon
5、eovertheother.Often,thetypesofrelationshipswehavewithothersandourcircumstanceswilldictatetheextenttowhichwerelymoreonliteralorimpliedmeanings.Tobetterunderstandhigh-contextandlow-contextcommunication,askthefollowing:•DoIrecognizeimpliedmessagesfromothers,andamIawareoftheverbal
6、andnonverbalcuesthatletmeunderstandthespeaker'smeaning?(High-Context)•DoI"letmywordsspeakforthemselves?"DoIprefertobemoredirect,relyingonwhatisexplicitlystatedinmyspeech?(Low-Context)NovelistAmyTandescribesthedifferencesinculturalcommunicationthisway:"AnAmericanbusinessexecuti
7、vemaysay,'Let'smakeadeal,'andtheChinesemanagermayreply,'Isyoursoninterestedinlearningaboutyourwidgetbusiness?'Eachtohisorherownpurpose,eachwithhisorherownlinguisticpath."Whenindividualsfromhigh-contextandlow-contextculturescollaborate,thereareoftendifficultiesthatoccurduringth
8、eexchangeofinformation.Theseproblemscanbeseparatedintodiffere
