Consumption in Asia Lifestyle and Identities (The New Rich in Asia)

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1、ConsumptioninAsiaFromthe1960suntil1995,EastandSoutheastAsiaexperiencedtremendouscapitalisteconomicgrowth,throughwhichemergedanewurbanmiddleclasswithagreatlyimprovedmateriallife.Thisbookexaminestheprocessesthathavetransformedunderdevelopedcountriesintofull-blownconsumersocieties.Theessaysint

2、hiscollectionchallengeconventionalideasaboutconsumptionandconsumerism.Forexample,insteadofengenderingpoliticalpassivity,theemergenceofKTVinTaiwaninfactrevealshowpopularculturalpracticescaninfluencepoliticalchangeunderanauthoritarianregime.ThewaysinwhichaMcDonald’shamburgerismarketedinSingap

3、oreshowthatthesymbolismofthe‘madeinAmerica’labelisnotserviceableatasitewhichisideologicallynon-Western.ConsumptioninAsiaconsidersthedifferentiationamongthemiddleclassinHongKongaroundtheconceptof‘taste’;thechangingsymbolicpositionandsignificanceoftheUSinJapan;andthepreferenceintheMalaysianro

4、yaltyforHarleyDavidsonmotorcycles.Thisisthefirstbooktoanalyseconsumerismintheregionindetail,andwillprovidefascinatinginsightsforstudentsandresearchersinAsianstudies,economics,politicsandculturalstudies.ChuaBeng-HuatisAssociateProfessorofSociologyattheNationalUniversityofSingapore.TheNewRich

5、inAsiaAsianStudies/Economics/Politics/CulturalStudiesTheNewRichinAsiaseriesEditedbyRichardRobisonTheNewRichinAsiaMobilephones,McDonald’sandmiddle-classrevolutionEditedbyRichardRobisonandDavidS.G.GoodmanPoliticalOppositionsinIndustrialisingAsiaEditedbyGarryRodanCultureandPrivilegeinCapitalis

6、tAsiaEditedbyMichaelPinchesConsumptioninAsiaLifestylesandidentitiesEditedbyChuaBeng-HuatConsumptioninAsiaLifestylesandidentitiesEditedbyChuaBeng-HuatLondonandNewYorkFirstpublished2000byRoutledge11NewFetterLane,LondonEC4P4EESimultaneouslypublishedintheUSAandCanadabyRoutledge29West35thStreet,

7、NewYork,NY10001RoutledgeisanimprintoftheTaylor&FrancisGroupThiseditionpublishedintheTaylor&Francise-Library,2002.©2000Selectionandeditorialmatter,ChuaBeng-Huat;individualchapters,thecontributorsAllrightsreserved.Nopartofthisbookmaybereprintedorreproduced