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1、JUDGMENTINMANAGERIALDECISIONMAKINGSEVENTHEDITIONMaxH.BazermanHarvardBusinessSchoolDonA.MooreCarnegieMellonUniversityJOHNWILEY&SONS,INC.ExecutivePublisherDonFowleyProductionAssistantMattWinslowProductionManagerDorothySinclairExecutiveMarketingManagerAmyScholzMarketingCoordinatorCar
2、lyDecandiaCreativeDirectorJeofVitaDesignerJimO’SheaProductionManagementServicesElmStreetPublishingServicesElectronicCompositionThomsonDigitalEditorialProgramAssistantCarissaMarkerSeniorMediaEditorAllisonMorrisCoverPhotoCorbisDigitalStock(topleft),PhotoDisc/GettyImages(topright),an
3、dPhotoDisc,Inc.(bottom)Thisbookwassetin10/12NewCaledoniabyThomsonDigitalandprintedandboundbyCourier/Westford.ThecoverwasprintedbyCourier/Westford.Thisbookisprintedonacidfreepaper.Copyright#2009JohnWiley&Sons,Inc.Allrightsreserved.Nopartofthispublicationmaybereproduced,storedinaret
4、rievalsystemortransmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recording,scanningorotherwise,exceptaspermittedunderSections107or108ofthe1976UnitedStatesCopyrightAct,withouteitherthepriorwrittenpermissionofthePublisher,orauthorizationthroughpaymentoftheappropriat
5、eper-copyfeetotheCopyrightClearanceCenter,Inc.,222RosewoodDrive,Danvers,MA01923,websitewww.copyright.com.RequeststothePublisherforpermissionshouldbeaddressedtothePermissionsDepartment,JohnWiley&Sons,Inc.,111RiverStreet,Hoboken,NJ07030-5774,(201)748-6011,fax(201)748-6008,websitehtt
6、p://www.wiley.com/go/permissions.Toorderbooksorforcustomerserviceplease,call1-800-CALLWILEY(225-5945).LibraryofCongressCataloging-in-PublicationDataBazerman,MaxH.Judgmentinmanagerialdecisionmaking/MaxH.Bazerman,DonMoore.—7thed.p.cmIncludesbibliographicalreferencesandindex.ISBN-13:
7、978-0-470-04945-7(cloth:acidfreepaper)ISBN-10:0-470-04945-6(cloth:acidfreepaper)1.Decisionmaking.2.Judgment.3.Management,I.Moore,DonA.,1970–II.Title.HD30.23.B382009658.4003—dc222008008490PrintedintheUnitedStatesofAmerica10987654321DedicatedtoMHB:ToHowardRaiffa,forhisinfluenceonthe
8、fieldofdecisionmakingandonmeDAM:T