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1、TheMarketing StrategyofEvergrande1.TheDevelopmentStrategyofEvergrandeRealEstate恒大地产战略发展历程2.Evergranderealestategroupexpansionstrategy恒大的扩张战略3.Theredseastrategy 红海战略4.BrandStrategy品牌战略Thescaleofvictorystrategytransition【规模取胜】战略阶段Thescale andbrandstrategictran
2、sition【规模+品牌】战略过渡阶段Thescale andbrandStandardizationphaseoperationstrategy【规模+品牌】标准化运营战略阶段TheDevelopmentStrategyofEvergrandeRealEstate恒大地产战略发展历程Atthebeginningofthecompanyestablished, coincidedwiththe Asianfinancialcrisis. Thecompanydevelopedadevelopmentstrate
3、gy"scale towin“.公司成立之初，恰值亚洲金融风暴。公司制定了“规模取胜”的发展战略.ThescaleofvictorystrategytransitionThis strategyestablishesthe developmentmodelofsmall size, lowpricebased , takethestrategy"section,flat, fast" contrarianattack, seizetheinitiative.基于此战略确立了「小面积、低价格」的发展模式，采取“段
4、、平、快”的策略逆势出击，抢占先机。Evergrandeputforward"Secondtimespoineeringwork"thecall, basedinGuangzhou, focusontheimplementationof thelayoutofthe space industrydevelopment, all-roundexpansionof business strategy.恒大转变了原来的企业发展战略，提出了“二次创业”的号召，着力实施立足广州、布局全国、全方位拓展产业发展空间的经营战略
5、。Thescale and brandstrategic transitionIn brandbuilding, with thestandardizationandmanagementof development projects, andbegantoimplement thenationalstandardization operationmode.在品牌建立上，公司对开发中项目采用规范管理，并开始实施全国标准化运营模式。Since2007,Evergrandewillcontinuetofocuson
6、thedevelopmentof "scaleandbrand"strategy, inordertoeffectively implementthisstrategy inthecountry, the standardoperatingprocedure, promotethedomestic rapidexpansion自2007年起，恒大继续专注于发展“规模＋品牌”战略，为了在全国有效实施这一策略，公司进一步利用标准化运营模式，推进国内迅速拓展。Thescale and brandStandardiza
7、tionphase operationstrategyEvergrandehas strategic inGuangzhou, ShanghaiandTianjin, the 50importantcitys,hasmorethan100projects.恒大已战略性计入广州、上海、天津等全国50个重要城市，拥有项目100多个。Evergranderealestategroupfoundedin1997,priorto2004,isalocalrealestatedevelopmententerpriseslo
8、catedinSouthernChina,totheconstructionofsmallarea,lowcost,lowprofitprojectsKyo,thelandreserveareaof6000000squaremeters.2004"dopoineeringworkthetwotimes"proposed,Evergranderealestategroupbeganbas
