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1、WRITINGCLEARANDINTERESTINGSLIDES2005，ShanghaiTHEBOSTONCONSULTINGGROUPWRITINGCLEARANDINTERESTINGSLIDESTODAY’SOBJECTIVETogiveyouthetoolstowriteslidesthatcommunicatetheresultsofourworkinawaythathelpsclientsunderstand,accept,andusethoseresultsThissessionwillhelpyouthroughtheprocessofwr
2、itingslidesFromchoosingthemostappropriateslidetype–words,tables,graphicsTowritingaslidethatisclearandinterestingWHATPUZZLESYOUORCHALLENGSYOUTHEMOST WHENWRITINGSLIDES?WRITINGCLEAR,SUCCINCT,ANDINTERESTINGSLIDESHowtouseslidesinapresentationHowtochooseamongwords,tables,graphicsHowtodis
3、playinformationonslideseffectivelyGoodslides,badslidesSTRONGGROWTHINOTHERPRODUCTS OFFSETBYPARTS’DECLINEAlarm&detection2,55118.331.937.695817.2Broaddiffusion5,30338.310.945.32,40043.1IRsensors2,37217.113.834.982714.8Chloride1,52411.0(28.5)40.962411.2Bulkchloride1,2709.2(4.0)50.56411
4、1.5Parts1521.1(36.2)(9.9)(15)(0.3)Design6915(2.9)20.01382.5Total13,863100(1.6)40.25,573100Product1991Sales($000)Sales %ofTotal1987-91CAGR (Real%)GM (%)GM ($000)GM %ofTotalSource:AnnualDivisionBudgetMessagesareburiedinthedataExampleTHEREDESIGNPROCESSINVOLVESFOURDISCRETESTAGESExtensi
5、vecustomeranalysisCustomerserviceandsupportrequirementsDetailedinternaldiagnosticTimespentbyactivitybyresponsibilityCapacityofthesystemCurrentcontactmodeldoesnothavecapacitytoserveallcustomersadequatelySeverallowvalueareasconsumetimeTSEtimeconsumedbyactivitieswhichcouldbehandledmor
6、eefficientlybyotherresourcesNosalesgrowthfromcurrentmodelLotsofopportunitytoleverageotherresources,likeCASMostcustomersreceptivetorecommendationsthatallowustoleveragesalesforcetimeAnalysisFindingsCustomerTechnicalAssistanceTechnicalAssistanceOrderingTechnicalAssistanceTechnicalAssi
7、stanceESCASTSECSRDMPlantPriceConcessionsGroupPriceConcessionsExpeditingPriceConcessionsExpeditingOrderingASPselling/implementationISPsellingQuoting/cross-referencingExpeditingTechnicalassistanceinpersonRotationalcallsAvailabilityExpeditingPriceconcessionsCurrentOrganizationalStruct
8、ureVPandDirector,MWSDivisi
