商务英语试题及答案

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1、1MatchawordfromAandBandcompletesentences1─10.UseeachwordfromAtwice.Aadvertising/consumer/market/product/salesBBehavior/budget/campaign/forecast/launch/lifecycle/profile/research/segment/targets1TheProductlifecycleisthelengthoftimepeoplecontinuetobuyaparticularproduct.2Marketrese

2、archshowedverygoodpotentialformarketingthemagazinetoexecutivesintheagerange25─35.3Aconsumerprofileissimplyadescriptionofatypicalcustomer.4Ourcompanyhasestablisheditsbrandnamethroughamulti-millionmulti-mediaadvertisingcampaign5Theintroductionofaproducttothemarketiscalledtheproduc

3、tlaunch.6Familyandfriendsareamajorfactorinconsumerbehavior.Theyreallyinfluencewhatpeoplebuy,whereandhow.7Amarketsegmentisagroupofcustomersofsimilarageandincomelevel.8Idon’tthinkcuttingouradvertisingbudgetbyhalfisagoodidea.Ourcampaignsarehighlysuccessfulandalwaysgeneratehugeprofi

4、tsinthelongterm.9Ourrepresentativesareunderalotofpressuretomeettheirsalestargets.10I’mafraidIcanonlymakeapessimisticsalesforecastforFebruaryandMarch.LanguageReview:Questions2Re-orderthewordstomakequestions.1muchadvertisingdohowonspendyou?Howmuchdoyouspendonadvertising?12doesendo

5、rsementmeanwhat?Whatdoesendorsementmean?13strengthsandarecompany’sweaknesseswhatyour?Whatareyourcompany’sstrengthsandweaknesses?14rangedidextendproducttheirtheywhen?Whendidtheyextendtheirproductrange?15isteamleadingsaleswhoyour?Whoisleadingyoursalesteam?3Completeeachquestionwith

6、anappropriateword.16__Did________yourmarketshareincreaselastyear?17___What_______kindofproductsdofootballersendorse?18____Are______theydoinganymarketresearchatthemoment?19_Which_________ofthesetwoproductsismoresuccessful?20____Have______youmetournewmanager?21____How______oftendo

7、youlaunchanewproduct?22__Has________Kaoriphonedrecently?Skills:Telephoning4Completethisexcerptfromatelephoneconversationwiththequestionsfromthebox.1.Wouldyoulikethemtodothemarketing?2.Couldyougivemeafewdetails?3.Didyousay5%?4.Haveyoufinishedyourreport?5.Why?6.Howaboutourmarketsh

8、are?7.Howarethings?8.Whatdoyouthinkof‘Eureka!’?