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《Thomas Frank The Conquest of Cool》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、PRAISEFORtheconquestofcool"Aninvaluableargumentforanyonewhohaseverscoffedathand-me-downcounterculturefromthe'60s....Aspiritedandexhaustiveanalysisoftheera'sadvertising...Conquestnot.onlyputsacorkingrayingex-hippieswholiketorecalltheirVW-bustripsastransgressive,butfur
2、therservestoinoculateaudiencestothehipcapitalismthat'severywhereincludingthesepagestoday."BradWieners,WiredMagazine"Seekingtheoriginsofthecounterculturalcritique,Frankfindsthemnotonthecampusorinthecommunebutinthebusinessmanagementbooksandadagencycreativedepartmentsof
3、the1950s....Indeed,byFrank'sownaccount,thehook'stitleisabitofamisnomer.Businessdidn'tconquerthecounterculture.Itinventedit."DebraGoldman,LosAngelesTimesBookReview"TomFrankisperhapsthemostunfashionablemanevertoappearinDetails.He'snotonlyold-fashioned,he'santi-fashion,
4、withaplaceinhisheartforthatultimatesocialfauxpas,leftistpolitics."RogerTrilling,Details"FrankisaleadingGen-Xcynic.Hisfavoritetarget:howcorporateAmericaforcesconformityonthemasses."Newsweek,"100AmericansfortheNextCentury""[ThomasFrankis]perhapsthemostprovocativeyoungc
5、ulturalcriticofthemoment....AfterreadingFrank,infact,you'llhaveahardtimeusingwordslike'revolution'or'rebel'everagain,atleastwithoutquotationmarks."GeraldMarzorati,NewYorkTimesBookReview"Frankmakesanironcladcasenotonlythattheadvertisingindustrycunninglyturnedthecounte
6、rculturalrhetoricofrevolu-tionintoarallyingcrytobuymorestuff,butthattheprocessitselfactuallypredatedanyactualcounterculturetoexploit."GeoffPevere,TorontoGlobeandMail"Thisisapowerfulandimportantargument.Unlikemanypractitionersofculturalstudies,whosecelebrationsofconsu
7、mersovereigntymerelymimicadvertisingmythology,Frankacknowledgesthecentralityofcorporatestrategiesinshapingourdominantvalues....TheConquestofCoolhelpsusunder-standwhy,throughoutthelastthirdofthetwentiethcentury,Americanshaveincreasinglyconfusedgentilitywithconformity,
8、ironywithprotest,andanextendedmiddlefingerwithapopulistmanifesto.Frankdeftlyshowsthemyriadwaysthatadvertisinghasredefinedradicalism
