s b - The right to win

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1、strategy+businessISSUE61WINTER2010TheRighttoWinBusinessstrategyisatanevolutionarycrossroads.It’stimetoresolvethelong-standingtensionbetweentheinherentidentityofyourorganizationandthefleetingnatureofyourcompetitiveadvantage.BYCESAREMAINARDIWITHARTKLEINERREPRINT10407featuresstrategy&competition1B

2、usinessstrategyisatanevolutionarycrossroads.It’stimetoresolvethelong-standingtensionbetweentheinherentidentityofyourorganizationandthefleetingnatureofyourcompetitiveadvantage.TheRIGHTfeaturestoWINstrategy&competitionbyCesareMainardiwithArtKleiner2It’s8A.M.intheexecutiveconferenceroomofaThethird

3、optionwouldinvolvetransformingthelargeglobalpackaged-foodsmanufacturer(arealcom-dynamicsoftherelevantfoodsectorsbycompetingpany,itsnamewithheldtopreserveconfidentiality).Formoreaggressively.Thecompanywouldbecomeacate-thepasttwomonths,ateammadeupof15seniorgoryleaderbyinvestinginnewprocesstechnol

4、ogy,peoplehasbeenexploringoptionsforgrowth,winnow-rightsizingoperationstopushcostsdown,andcomplet-ingthemdowntothreebasicstrategies.Eachisnowingkeyacquisitions.summedupinacrisp20-minutepresentation.Afterthescreengoesblank,theCEOleansforwardThefirstoptionfocusesoninnovation.Thecom-andasksasimple

5、question:“Whichstrategywouldgivepanywouldrapidlydevelopandlaunchmanynewtypesusthegreatestrighttowin?”Histone,calmanddirect,ofsnacksandfoods,packagedinnewandinterestingmakeseveryonesitupalittlestraighter.Andtheyprob-ways,offeringleading-edgenutritionandconvenience.ablyshould,forthisisthecoreques

6、tionunderlyingUnderthesecondoption,thecompanywouldgeteverybusinessstrategy,althoughitisn’talwaysphrasedclosertoitscustomers,producingthefoodpeopleaskthatway.for.ItcouldincorporateideasgatheredonlineintoitsArighttowinistheabilitytoengageinanycom-offeringsandprovidebusyworkingfamilieswithcus-peti

7、tivemarketwithabetter-than-evenchanceofsuc-PhotoillustrationbyHollyLindemtomizable,convenient,andwell-balancedmeals.cess—notjustintheshortterm,butconsistently.CesareMainardiArtKleinerDisclosurecesare.mainardi@booz.comkleiner_art@A