会展旅游精彩活动策划书

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1、实用文档（京津冀协同发展下的河北旅游业发展策略）人文学院中文一班刘梦兰学号：201422400534标准文案实用文档目录（一）活动背景···········································4（二）SWTO分析·········································42.1优势（Strength）分析································42.2劣势（Weakness）分析··························

2、······52.3威胁（Threat）分析··································62.4机遇（Opportunity）分析·······························6（三）活动目的及意义·····································6标准文案实用文档（四）活动目标及主题·····································7（五）活动具体设计与安排······························

3、···75.1活动一：网上评比河北人气景点·····················7第一步：选出人气景区前三甲······················7第二步：幸运获奖者被赞助旅游·····················8第三步：总结前三甲景点之旅······················85.2活动二：开展河北旅游景点研讨会··················8会议概要·········································8会议具体内容···············

4、······················9标准文案实用文档会议具体安排·····································9会议日程及议程··································105.3活动三：燕赵之旅展览会···························11展区设计概要（图/文）·····························11具体展区设计····································11第一展区：河北自

5、然景点展区·······················11北戴河·····································11野三坡·····································11标准文案实用文档苍岩山·····································12第二展区：河北历史文化名城镇展区··················12邯郸馆······································12正定馆·········

6、·····························12山海关馆····································13第三展区：河北特色美食展区·······················13保定驴肉火烧································13河间羊肠汤··································14标准文案实用文档老槐树烧饼··································14（六）活动支出预算·····

7、····································14（七）突发事件处理·········································15（八）注意事项············································15（九）总结················································15（一）活动背景标准文案实用文档旅游业是战略性产业，资源消耗低，带动系数大，就业机会多，综合效益好。改革开放以来，我

8、国旅游业快速发展，产业规模不断扩大，产业体系日趋完善。旅游作为第三产业，在当今社会发挥着越来越重要的作用，如何充分利用发展机会积极发展旅游业，是目前所有旅游行业提高竞争力的核心。本次展览旅游活动策划主要侧重于，在京津冀一体化的背景下，对河北省旅游业的策划与设计。本次旅游会展在策划与设计时，注重充分挖掘冀北燕赵历史文化内涵，将燕赵文化融入到现代旅游产业中，同时与河北现代文化相融合，体现着古典文化与创新的紧密结合，将河北省推向旅游