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1、ForewordThereisnodoubtthatChinahasdeservedlyThisreportcoverssomebasicinformationearneditsreputationasadynamic,largeondemographics,politicsandculturalandfastgrowinggamesmarket.Ithascontext,aswellasbriefdescriptionsofthebecomeanimportantconstituentofthemedia,entertainment,teleco
2、msandglobalgamesindustryandwhathappensininternetsectors.ItalsocontainsshortChinaisincreasinglyrelevanttomanyprofilesofthekeylocalplayersintheseexecutivesoutsideofChina.However,thesectors,includingtheleadinglocalChinesegamesmarketisinmanyrespectsAppStores,SearchEnginesandSocial
3、verydifferentfromothermarkets,inNetworks.particularthemainWesternones.TounderstandtheChinesegamesmarketitInthesecondpartofthisreport,wehelpstohaveabasicunderstandingofthedescribethegamesmarketinmoredetail,broadercultural,economicandincorporatingdatafromtherecentlytechnological
4、context.releasedofficialChinaGamePublishersAssociationPublicationsCommitteereport,AtNewzoowehavealwayspromotedaourownresearchfindingsaswellassomeglobalperspectiveonthegamesmarket.Inthirdpartydata.2010,westartedcoveringtheChinesemarketandcompletedourfirstlargeWealsoprovidebrief
5、profilesofthekeyproprietaryprimaryconsumersurveyinpublicandprivategamecompanies,some2011.WesincehavedevelopedextensiveofthemostpopularclientgamesandtheknowledgeoftheChinesemarketanditskeygamemediacompaniesthatoffernewsmainplayers,allowingustoassistourandinformationaboutgamesan
6、dtheclientswithaccessto,andinterpretationof,gamesmarket.dataontheChinesegamesmarket.AtthesametimeweassistmanyChineseWehopeyoufindthisreportusefulandifcompaniesinassessingthebusinessyouhaveanyquestions,orspotanyopportunitiesinWesternmarkets.inconsistencies,pleasecontacttheautho
7、rsbelow.Basedondiscussionswithourclients,werealisedthatmanyUSandEuropeanThijsHagoortexecutiveslackedinsightintothebroaderCo-founderChinesemarketcontext.Bypublishingthisthijs@newzoo.comhighlevelreport,mostlybasedonpublicdata,wehopetoofferourWesternclientsagoodfirststepinbecomin
8、gmorefamiliarHuijunShiwiththeChinesemarket.ResearchAnalysthui
