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1、Do'sandTaboosofPublicSpeakingHowtoGetThoseButterfliesFlyinginFormationRogerE.AxtellIllustrationsbyMikeFornwaldJohnWiley&Sons,Inc.NewYork•Chichester•Brisbane•Toronto•SingaporeInrecognitionoftheimportanceofpreservingwhathasbeenwritten,itisapolicyofJohnWiley&Sons,Inc.,toha
2、vebooksofenduringvaluepublishedintheUnitedStatesprintedonacid-freepaper,andweexertourbesteffortstothatend.Copyright©1992byRogerE.AxtellIllustrationsbyMikeFornwaldPublishedbyJohnWiley&Sons,Inc.Allrightsreserved.PublishedsimultaneouslyinCanada.Reproductionortranslationofa
3、nypartofthisworkbeyondthatpermittedbySection107or108ofthe1976UnitedStatesCopyrightActwithoutthepermissionofthecopyrightownerisunlawful.RequestsforpermissionorfurtherinformationshouldbeaddressedtothePermissionsDepartment,JohnWiley&Sons,Inc.Thispublicationisdesignedtoprov
4、ideaccurateandauthoritativeinformationinregardtothesubjectmattercovered.Itissoldwiththeunderstandingthatthepublisherisnotengagedinrenderinglegal,accounting,orotherprofessionalservices.Iflegaladviceorotherexpertassistanceisrequired,theservicesofacompetentprofessionalpers
5、onshouldbesought.FromaDeclarationofPrinciplesjointlyadoptedbyaCommitteeoftheAmericanBarAssociationandaCommitteeofPublishers.LibraryofCongressCataloging-in-PublicationDataAxtell,RogerE.Do'sandtaboosofpublicspeaking:howtogetthosebutterfilesflyinginformation/RogerE.Axtell;
6、illustrationsbyMikeFornwald.p.cm.Includesindex.ISBN0-471-53671-7(alk.paper)ISBN0-471-53670-9(pbk.:alk.paper)1.Publicspeaking.2.Businesscommunication.3.Oralcommunication.I.Title.PN4121.A871992808.5'1—dc2091-42526PrintedintheUnitedStatesofAmerica1098765432TothelateJohnD.D
7、avies,agreatspeechcoach.AndtoArthurW.Foster,agreatbusinessspeaker,mentor,andfriend.AcknowledgmentsWhenwearewatchingthe"Oscar"or"Emmy"awardshows,themostboringsegmentsoftheeveningoccurwheneachhonoreerecitesawholelistofnames—peoplecompletelyun•knowntous—"...withoutwhomthis
8、nightwouldnotbepossible."I'dliketochangethat.I'dliketotrytobreathesomelifeintothosefacelessnamesbytellingyouwh
