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1、LetItRollWhymorecompaniesareabandoningbudgetsinfavorofrollingforecastsbyrussbanham>>itisastapleoffinancialadvice,regularlyofferedbyeveryonefromsuzeormantoyourparents:ifyouwanttokeepyourfinancesontrack,makeabudgetandsticktoit.afterall,that’swhatbigcompaniesdo,rig
2、ht?>>letitrollNotnecessarily.Foragrowingnumberofbusinesses,thatentrecorded2010revenuesof$54billion,forecastdemandforpearloffiscalwisdomhaslostitsluster.Somecompanieshaveallof2011and2012inJanuary,whilekeepinginmindthefactabandonedtheexercisealtogether:Unileverpar
3、tedwithitsannualthatchangeisconstant.budgetin2010,withnotears.SodidNortonLillyInternational.“We’reusingbottom-upforecastingtocomeupwiththeStatoilandAmericanCenturyInvestmentshavescrappedtheirbestviewoftheeightquartersonarollingbasis,”saysVorch-budgets;othersaree
4、xpectedtofollowsuit.heimer.“Wegetinputsfromthesalesforce,supplychain,mar-Meanwhile,othercompaniescontinuetoexecuteabud-keting,andfinancethatwealignwithourinnovationplan,whichgetbut,forthemostpart,managethebusinesswithoutit.In-isdrawnfromourconversationswithcusto
5、mers.Eachmonthstead,theyuserollingforecasts,flexiblebudgets,andevent-weupdatethatquarter’sforecastbasedoneventsthathaveoc-drivenplanning.curred,suchastherecentuptickinoilandothercommodityCallitasignofthetimes,literally.“Itmakesnosensetouseprices,andmakechangesac
6、cordingly.”a19th-centurytooltomanagea21st-centurycompanyinavola-Businessunitsareintimatelyinvolvedinthisprocess,pro-tileglobaleconomy,”contendsStevePlayer,anexpertonbud-vidingaconstantflowofdataonsalesandexpenses.ArmedgetingandplanningandtheNorthAmericanprogramd
7、irectorwiththisinformation,Vorchheimersayshecan“betthewin-attheBeyondBudgetingRoundtable,ashared-learningnetwork.ners,”pullingmoneyfromoneareathatisstuckinthemudandNewplanningprocesses,hesays,arealteringtheroleoftheCFOgivingittoamorefleet-footedunitforproductdev
8、elopment,inremarkableways.“Intheolddays,theCFOsatinthebackofadvertising,orpromotionaluses.“You’retryingtocontinuallytheshiprecordingwhathappened.Now,theCFOstandsonthe
