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1、TheArtofStrategyAGAMETHEORIST’SGUIDETOSUCCESSINBUSINESS&LIFEAlsobyAVINASHK.DIXIT&BARRYJ.NALEBUFFLawlessnessandEconomics:AlternativeModesofGovernance(GormanLecturesinEconomics,UniversityCollegeLondon)byAvinashK.DixitInvestmentUnderUncertaintybyAvinashK.Dixit&RobertS.PindyckThinkingStrategicallybyAv
2、inashDixit&BarryJ.NalebuffCo-opetitionbyAdamBrandenburger&BarryJ.NalebuffWhyNot?byIanAyres&BarryJ.NalebuffTheArtofStrategyAGAMETHEORIST’SGUIDETOSUCCESSINBUSINESS&LIFEAvinashK.DixitBarryJ.NalebuffW.W.NORTON&COMPANYNewYork•LondonCopyright©2008byAvinashK.DixitandBarryJ.NalebuffAllrightsreservedDoones
3、burycartoon:©1993G.B.Trudeau.ReprintedwithpermissionofUniversalPressSyndicate.Allrightsreserved.Peanutscartoon:©UnitedFeaturesSyndicate,Inc.Forinformationaboutpermissiontoreproduceselectionsfromthisbook,writetoPermissions,W.W.Norton&Company,Inc.500FifthAvenue,NewYork,NY10110LibraryofCongressCatalo
4、ging-in-PublicationDataDixit,AvinashK.Theartofstrategy:agametheorist'sguidetosuccessinbusiness&life/AvinashK.Dixit,BarryJ.Nalebuff.—1sted.p.cm.Includesbibliographicalreferencesandindex.ISBN:978-0-393-06995-21.Strategicplanning.2.Strategy.3.Gametheory.4.Decisionmaking.I.Nalebuff,Barry,1958–II.Title
5、.HD30.28.D5872008658.4'012—dc222008021347W.W.Norton&Company,Inc.500FifthAvenue,NewYork,N.Y.10110www.wwnorton.comW.W.Norton&CompanyLtd.CastleHouse,75/76WellsStreet,LondonW1T3QTToallourstudents,fromwhomwehavelearnedsomuch(especiallySeth—BJN)CONTENTSPrefaceIntroduction:HowShouldPeopleBehaveinSociety?
6、PARTI1.TenTalesofStrategy2.GamesSolvablebyBackwardReasoning3.Prisoners’DilemmasandHowtoResolveThem4.ABeautifulEquilibriumEpiloguetoPartIPARTII5.ChoiceandChance6.StrategicMoves7.MakingStrategiesCredibleEpiloguetoPartII:ANobelHistoryPARTIII8.InterpretingandManipulatingInformation9.CooperationandCoor
7、dination10.Auctions,Bidding,andContests11.Bargaining12.Voting13.Incentives14.CaseStudiesFurtherReadingWorkoutsNotesPrefaceWEDIDN’TSETouttowriteanewbook.Theplanwassimplytoreviseour1991book,ThinkingStrategically.Bu
