nora—sakari(跨国管理案例)

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1、Nora-Sakari小组成员：Q:ThemotivationsofsettingupJV?SakariOy1.GaintheaccesstothemarkrtsofSouth-eastAsia:MalaysiaiscentrallylocatedinSouth-eastAsia.2.Acquireknowledge:NoraisaleadingsupplieroftelecomequipmentinMalaysiaandithaveastrongmarketingcapabilityofSouth-eastAsia.3.Government’spolicysupport:Th

2、emanufacturingsectorwastheleadingcontributortotheeconomyinMalaysia.4.Theexistingsaleschannels:Malaysia’smajortradingpartnersareUS,Singapore,Japan,China,Taiwan,HongKongandKoreaNoraHoldingsSdnBhd(Nora)1.Technologytransfer:Sakari’scompanyhasbeenveryfocusedonhisR&DandcapturedHigh-techcapabilitie

3、s.NoracanbenefitfromtheJVintermsoftechnologytransfer.2.Sakari’sinternationalbrand:Sakariisacompanywhohasmorethantwohundredyearhistoryoftheoldbrand.3.accesstointernationalmanagementexperiencesQ:ThechallengesfacingbyNoraandSakari?Sakari1.Sakaridoesstillbelongstosmallcompanies,lackofstrongmarke

4、tingcapabilityandrelyonJVstoenterthemarket.2.Sakari’sconsumerelectronicproductsgraduallyweak,needtodevelopnewmarkets.Nora:1.Nora’stechnologylevelisnothigh.EveniftheyattachgreatimportancetoR＆D，butit'sinvestmentaccountedfortheproportionofturnoverisstillhaveabiggapcomparedwiththeinternationalst

5、andards.2.Noradoesn’thaveproductkeytechnologyandwell-established.commonchallenges1.Nora'scapabilitytopenetratingtheSouth-eastAsianmarket.2.TheproblemofMalaysianworkersintheJVinmanufacturingtheproduct,maintainingproductqualityandensuringpromptdeliveries.3.Culturaldifferences4.Securityissuesin

6、technicalcooperationandtrust.----NorahadthepotentialofcopyingSakari’stechnologyandbecomingacompetitor.5.Howcanequityandwagesubsidiesandpatentcostsreachamutuallysatisfactorydistribution.TestthestrategiclogicQ:a.DoesNorareallyneedapartner?b.Forhowlong?c.Doeshispartner?a.Yes.BecauseSakariwasone

7、oftheleadingtelecomcompaniesinEurope,itwouldbeaninvaluableopportunityforNoratolearnfromtheFinnishexperienceandemulatetheirsuccessforMalaysia.b.Whenthejointventureisstabilized.c.Sakariwasstillasmallcompanybyinternationalstandards.Itlackedastrongmark