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1、MSLChinaExecutiveWhitepaperFromMaotoMoreCatchingupwiththenextgenerationoftalentinChinaByCharlottaLagerdahl,CarolineDahlandLizaZhangAbouttheresearchAttheendof2011,MSLChinaconducteddesktopAboutMSLGROUPresearchaswellas55in-depthinterviewswithChinesestudentsinunive
2、rsitiesthroughoutShanghai,MSLGROUPisPublicisGroupe’sstrategiccommuni-Beijing,GuangzhouandChengdu.Majorsincludedcationsandengagementgroup,advisorsinallaspectsengineering,finance,industrialdesign,architecture,ofcommunicationstrategy:fromconsumerPRtolinguistics,to
3、urismmanagement,psychology,interna-financialcommunications,frompublicaffairstotionaleconomyandtrade,publicrelations,communi-reputationmanagementandfromcrisiscommunica-cation,journalism,law,sociologyandhumantionstoexperientialmarketingandevents.Withmoreresources
4、.than3,500peopleacrosscloseto100officesworld-wide,MSLGROUPisalsothelargestPRnetworkinfast-growingChinaandIndia.Thegroupoffersstrategicplanningandcounsel,insight-guidedAboutMSLGROUPAsiathinkingandbig,compellingideas–followedbyFor23years,MSLGROUP’sAsiateamhascoun
5、seledthoroughexecution.global,regionalandlocalclients,helpingthemLearnmoreaboutusat:establish,protectandexpandtheirbusinessesandmslgroup.comblog.mslgroup.comTwitterYouTubebrandsacrossthisfast-growingregion.MSLGROUPAsiawasawardedCampaignAsia-Pacific'sNetworkofth
6、eYear,2011foritsAboutMSLGROUPBrand&Talentenormousgrowthinthescaleofitsoperations,clientBrand&TalentisMSLGROUP'sglobalpracticeforrelationships,talentdevelopment,reputationandadvisorytoclientsformaximizingtheiremployeefinancialperformanceintheregion.investmentbya
7、ttractingbetterpeopletocontributeLearnmoreaboutusat:moretotheirbusinessforlonger.asia.mslgroup.comTwitterFacebookFromemployerbranding,torecruitmentmarketing,toemployeeengagementandchangemanagement,wefindinnovativeandmeaningfulwaystomanageourAboutMSLChinaclients
8、reputationasanemployerbefore,duringandFollowingtheunionwithEastweiMSL,MSLChinaisafterpeopleassociationwiththem.MSLChinaisnowatop5internationalstrategiccommunicationsongoinga
