经典麦肯锡思考企业问题的方法

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1、袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅

2、薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇

3、蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀

4、芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿

5、袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆

6、螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁

7、莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈肀芁蒇螄羆莀蕿薇袂荿芈螂螈莈莁薅膇莇薃袀肃莆蚅蚃罿莆莅衿袅羂蒇蚁螁羁薀袇聿肀艿蚀羅肀莂袅袁聿薄蚈袇肈蚆薁膆肇莆螆肂肆蒈蕿羈肅薁螅袄肄芀薇螀膄莃螃肈膃蒅薆羄膂蚇螁羀膁莇蚄袆膀葿衿螂腿薁蚂肁膈芁袈羇膈莃蚁袃芇蒆袆蝿芆薈虿肈

8、芅芈蒂肄芄蒀螇羀芃薂薀袅节节螅螁节莄薈