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1、PresentationFunctionalSentences（一）总起句Thepresenttalkaimstodecide…Thepurposeofthistalkistoanswerthequestionof…Inbrief,thistalksetsouttosolvetheproblemof…Therearecurrentlythreepossiblesolutionsto…（二）分论点Firstly,…；Secondly,…；Thirdly，…Inaddition,…Furthermore,…As…isconcerned,…Asfor…，…Ononehand,…；On
2、theotherhand，…（三）小结句Fromtheaboveinformation,itcanbeshownthat…Basedonthestudy,itisclearthat…Beforeweclose,letmejustsummarizethemainpoints.ShallIjustgooverthemainpoints?So,tosumup,…Inconclusion,…Ingeneral,…Onthewhole,…Overall,…（四）常用连词1．解释性：inotherwords，that/whichmeans，namely，thatistosay2．进一步阐释
3、性：inparticular，especially，notably，chiefly3．对照、转折性：but,though,eventhough,while,whereasdespite,inspiteofyet,however,nevertheless,still,but,evensoallthesame，incontrast4．原因、结果：leadto,resultin,bringabout,giveriseto,accountfor,beresponsiblefor,followedbyeffectrise,stemfrom,beattributableto,causebe
4、cause,as,since，becauseof,dueto,owingto,onaccountof,asaresult/consequenceoftherefore,so,accordingly,consequently,hence,thus,that’sthereasonwhy（五）常用口头衔接语Well,itseemstomethat…That’strue,butontheotherhand…Icouldn’thaveputitbettermyself.That’sjustwhat/allIwasthinking.There’ssomethinginthat,Isuppo
5、se.That’sexactlymyopinion.Well,thepointI’mtryingtomakeisthat…Well,whatIamtryingtosayisthat…That’showIfeel.That’sjusthowIseeit.（六）常用词汇1．动词：toclarify,toexplain,tointerpret,toputsth.anotherway,torecaponsth.2．名词：asummary,adecision,areport,anoutcome,awrite-up,arecommendationⅣPresentationQ&AWHATIS
6、IMPORTANTWHEN…DEVELOPINGANADVERTISINGPROGRAM?lOBJECTIVElBUDGETlMEDIAOutline—threestepscarefullyplannedinadvance—inform——objective—persuade—remind—howmuch,spend——budget—controlcost—within—TV,radio,newspaper,magazine——media—scope,reach—effectiveness—finallyevaluatingsystem提问及应答（1）细节扩展法：用特殊疑问句Q
7、uestion1Youmentionedthreeobjectivesofanadvertisingprogram.Howcanyoujudgetheverykindoftheobjectiveaspecificadvertisingprogramserves?Question2Howmanywaysarethereforyoutocontrolcostsofadvertisement?Question3Asfortheproductsofyourcompany,whichmediadoyo
