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1、MobilePhonesBringInsurancetoKenyanFarmersKenyanfarmerscannowinsuresomeofthecostsofgrowingcropsagainstbadweatherbyusingmobilephonetechnologythatlinkssolar-poweredweatherstationstoaninsurancecompany.ByReutersMorefromthisauthor12,2010March12,2010*Mobiletechnologylinksweatherstationswithinsurers
2、RelatedResources·Next-GenerationAffinityInsuranceMarketingviatheWeb·UsingBarcodestoImproveInsuranceProcesses·TennesseeFarmersMutualInsuranceBuildsHighlyEfficientBusinesswithCSC’sSystems,BPOServices*Compensationforthecostofinputsafterbadweather*ProductlimitedtoproductsfromSyngenta,partnersELDO
3、RET,Kenya,March12-Kenyanfarmerscannowinsuresomeofthecostsofgrowingcropsagainstbadweatherbyusingmobilephonetechnologythatlinkssolar-poweredweatherstationstoaninsurancecompany.Farmerscancoverthecostofseeds,fertilisersandpesticidesatlocalagriculturalsupplyshopsbypayinganextra5percentoftheirvalue
4、.Iftheirharvestfailsduetobadweathertheyarereimbursedandcanplantagain.Fornow,thepolicyonlycoverswheatandmaizeandisavailablefortheagriculturalinputsofSyngentaandtwoKenyanpartnerssupplyingseedsandfertilizernotsoldbytheSwissagrochemicalscompany.Thecompaniesinturnsubsidisesomeoftheinsurancecosts."
5、Lastyear,whenItookouttheinsurancepolicy,wehadatotalcropfailure.Thecropdidn'tevenreachthefloweringstate,itdriedup,"saidJaneGathoniSimon,amaizefarmerwhotookpartinapilotprogrammelastyear."Butattheendoftheyearwewerecompensated.Imanagedtogetthe(replacement)seedsintimeandplanted."Foodpricesrocketed
6、inmuchofeastAfricain2008and2009afterasuccessionoffailedrainshitstaplecropssuchasmaize.Theregionisnowbeingdelugedbyabovenormalrainfall,causingwidespreadfloodinginmanyareas.Onpurchase,dealersuseacameraphonetoscanabarcodethatautomaticallyregistersthepolicywithKenyaninsuranceproviderUAPoverSafari
7、com'smobilephonenetwork.Confirmationofthepolicyisthensenttothefarmeronhismobilephoneviaashorttextmessage.Safaricom,40percentownedbyBritain'sVodafone,istheleadingmobileproviderineastAfrica'sbiggesteconomywithnearly15millionsubscribersattheendo
