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1、Thecurrentissueandfulltextarchiveofthisjournalisavailableatwww.emeraldinsight.com/0140-9174.htmMRNAddingvaluethroughoutsourcing30,3Contributionof3PLservicestocustomerperformanceDamienPowerandMoosaSharafali228FacultyofEconomicsandCommerce,DepartmentofManagementandMarketing,Universi
2、tyofMelbourne,Parkville,Victoria,Australia,andVikramBhakooFacultyofBusinessandEconomics,DepartmentofManagement,MonashUniversity,CaulfieldEast,Victoria,AustraliaAbstractPurpose–Theaimofthisresearchistounderstandhowcustomersperceivetheirlogisticsserviceprovidersintermsofachievingthe
3、claimedbenefitsofoutsourcing.Thispaperisbasedonresearchfocusingonthestateofthe3PL(ThirdPartyLogistics)industryinAustralia.Design/methodology/approach–Asetoftypicalbusinessoutcomestowhichlogisticsoutsourcingisexpectedtocontributewereidentified.Customerswereaskedtoratethecontributio
4、noftheirprincipal3PLtotheseperformanceindicators.Weusedcompetitiveprioritiesof3PLs,theservicesprovidedbythemandtechnologiesusedbythemaspredictorsandperformedregressionanalysisforeachofthese.Findings–Theresultsindicatethatcustomersof3PLsplacesignificantvalueontheservicestheyprovide
5、,technologiestheyuseandobjectivesthattranscendjustlowcost.Theimplicationofthisfinalfindingshowsthatcustomersseeafocusonservicebasedsolutionsasprovidingasetofbenefitsbeyondmerecostcontrol.Researchlimitations/implications–ThemainlimitationofthispaperisthatitisconfinedtoAustralia.So,
6、anyextensionsofthefindingstootherregionsoftheworldshouldbedonewithcaution.Practicalimplications–Thepracticalimplicationofthestudyisthatitprovidessupportforthepotentialforaneffectivesetofarrangementswith3PLstohelporganizationstomoveoutoftheworldofpurecostbasedcompetition,andintoone
7、wheretheycouldcompeteonmultipledimensions.Originality/value–Thisstudyprovidesevidencefromcustomersoflogisticsserviceprovidersindicatingthat3PLsprovidethemwithameansforcompetingthroughgreaterflexibility,atthesametimeasenablingbetter-costmanagement.Inthissense,customerssee3PLsasprov
8、idingthemwithapotentialpathwaytom
