LINKS_Marketing_Principles_Simulation

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1、LINKSMarketingPrinciplesSimulationRevisedJune2009RandallG.Chapman,PhDTableofContentsIntroduction....................................................................................................................3WhyUseSimulations?...........................................................

2、.....................................3SomeGeneralAdviceAboutLINKS............................................................................4TheMarketplace.........................................................................................................4AdditionalWeb-BasedResources

3、..............................................................................5Decisions........................................................................................................................6Set-TopBoxConfigurations.........................................................

4、................................6ProductCosts.............................................................................................................7Reconfigurations.........................................................................................................8Patents......

5、.................................................................................................................9PriceDecisions.........................................................................................................10MarketingSpendingDecisions.............................

6、......................................................11MarketingCommunicationsPositioningDecisions......................................................12PromotionalProgramDecisions.................................................................................14Introduction/DropDecision

7、s.......................................................................................15ServiceDecisions......................................................................................................16SalesVolumeForecastingDecisions...................