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1、Information&Management54(2017)771–785ContentslistsavailableatScienceDirectInformation&Managementjournalhomepage:www.elsevier.com/locate/imABigDataAnalyticsMethodforTouristBehaviourAnalysisa,*,bcaShahJahanMiahHuyQuanVu,JohnGammack,MichaelMcGrathaCollegeofBusiness,VictoriaUniversity,Melbourne,
2、AustraliabCentreforAppliedInformatics(CAI),CollegeofEngineeringandScience,VictoriaUniversity,Melbourne,AustraliacCollegeofTechnologicalInnovation,ZayedUniversity,AbuDhabi144534,UnitedArabEmiratesARTICLEINFOABSTRACTArticlehistory:Received22June2016Bigdatageneratedacrosssocialmediasiteshavecre
3、atednumerousopportunitiesforbringingmoreReceivedinrevisedform14October2016insightstodecision-makers.Fewstudiesonbigdataanalytics,however,havedemonstratedthesupportAccepted28November2016forstrategicdecision-making.Moreover,aformalmethodforanalysingsocialmedia-generatedbigdataAvailableonline13
4、December2016fordecisionsupportisyettobedeveloped,particularlyinthetourismsector.Usingadesignscienceresearchapproach,thisstudyaimstodesignandevaluatea‘bigdataanalytics’methodtosupportKeywords:strategicdecision-makingintourismdestinationmanagement.UsinggeotaggedphotosuploadedbyTourismdestinati
5、onmanagementtouristsTouristtothephoto-sharingsocialmediasite,Flickr,theapplicabilityofthemethodinassistingbehaviourdestinationBigmanagementorganisationstoanalyseandpredicttouristbehaviouralpatternsatspecificdatadestinationsPredictiveisshown,usingMelbourne,Australia,asarepresentativecase.Utili
6、tywasconfirmedusinganalyticsbothStrategicanotherdestinationanddirectlywithstakeholderaudiences.Thedevelopedartefactdemonstratesdecisionsupportamethodforanalysingunstructuredbigdatatoenhancestrategicdecisionmakingwithinarealproblemdomain.Theproposedmethodisgeneric,anditsapplicabilitytootherbig
7、datastreamsisdiscussed.©2016ElsevierB.V.Allrightsreserved.1.Introductiondescribestheactivitiesinvolvedinthespecification,capture,storage,accessandanalysisofsuchdatasetstomakesenseofitsThevoluntarysharingofpersonalinformationanduploadedcontentandtoex
