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1、——以韩国Hyundai为例汽车行业的国际成功GeneralOverviewInternationalsuccessInnereffortsCompare&analysisGeneralintroductionGeneralintroductionAboutHyundaiHowmanyautonomousvehiclebrandsinChinadoyouknow?HyundaimotorcompanyisSouthKorea'slargestcarcompany,oneoftheworld's20largestcarcompanies.Itwasfounde
2、dbychungju-yungin1967.TheheadquartersofCompanywasinSeoul,SouthKorea,Thecompanyhastheannualproductionof1millioncars.Mainmodels:Accent,Sonata,Azera,Rohens,Equus,Veracruz,Coupe,DynastyNowitsbusinessscopeexpandedtoconstruction,shipbuildingandmachineryandotherfields.thecorevaluesHMCaspi
3、retoInternationalizationCommunicationandcooperationRespectthetalentedpersonCustomerfirstChallengenewpossibilities------Thefirststage(1967-1980)Introduceforeigntechnologydevelopindependentbrands.①CooperatedwithFord②ThefirstindependentmodelsPonyputintoproduction,andquicklyobtainhuges
4、uccessinthedomesticmarket.------Thesecondstage(1980-1990)Expandthescaleofproduction,starttheoverseasmarkets.①Expandedforlargescaleonthedomesticfactories.②Entertheoverseasmarket,andsetupadepotoftheannualoutputof100000vehiclesscaleinCanada.ThedevelopmentofHMC------Thethirdstage(1990-
5、2000)AccelerateR&D,improvetheproductsystem.①Launchedthefirstconceptcarwhichcompletelyresearchedanddevelopedindependently.②Madeitintonewareasoftheworldcarmarket,andfurtherexpandedthemodelseriesofHyundai.------Thefourthstage(2000----)Strengthentheoverseassales,createglobalbrands.①Bui
6、ltthesystemofexportregionalheadquarters.②Builtthebrandimage.ThedevelopmentofHMCInternationalSuccessofHYUNDAIMotorCompanyDirectoryselfdevelopmentasuccessinthelocalmarketEnterintotheinternationalmarketIttobeabletobuildfactoriesindependentdevelopmentmodelsinjust18years(1967-1985),andt
7、obecomeKorea'slargestautomotivegroup,ranksamongthetop20globalautomotivecompany.Hyundaihasoneoftheworld'slargestautomobileproductionbaseinUlsanfactory,statewidedepot,Asanplant,eightresearchcenters,withSouthKorea'sonlyinternational-levelcarProvingGround.selfdevelopment5million㎡1,700,
8、000peryear718million㎡300,0
