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1、PresentationCentralpresentationmethodologyTherearethreestepstomakinganIBMpresentation:(1)planitPlanItoffersadviceonorganizingyourmessage,sharpeningyourfocusonwhatyouwanttosay,andarrangingitinamannerthataudiencescanfollow.(2)prepareitPrepareItisaresourceforcon
2、structinggraphicsupportmaterialsinFreelanceGraphics(PowerPointisalsosupported).Youwillfindinstructionsonhowtoincludeelementssuchastext,chartsandgraphsinastylethatwillbeconsistenttoallouraudiences-an"IBMlook,"inmuchthesamewaythatouradvertisingandmarketingmater
3、ialshaveadistinctappearance.(3)presentitPresentItofferstipsonhowtodeliverwhatyou'vepreparedeffectivelytoanaudience.Presentationsarenotaboutshowingaseriesofslides;theyareaboutyou,communicatingamessage,withvisualelementsinasupportingrole.IBMPresentationMethodol
4、ogy1PresentationCentral(1)planitWhereToBeginHere’swhatyoudofirst:Stop.Takesometime.AsThomasWatsonSr.usedtoadvise,famously:Think.Youareabouttomountanargument.Whatdoyouneed?Don’tsuccumbtothetemptationofcollectingeveryapparentlyrelevantitemintoajumbleandthentryi
5、ngtoreshufflethemintoacoherentorder.(“Jimhasanicechartonthis,andLisahassomegoodmarketdata,I’llgetthose.”)That’stheflawedtechniquebehindmanyofthemoreoverblown,leadenpresentationsyou’veeverdozedthrough.That’sworkingback-wards.Instead,startwithnothing…andworkfor
6、ward.Askyourselfthis:Whatismypoint?Everypresentationisanattempttocommunicatesomething.Itmaybeacomplextopic,withlotsofsupportingdata,butfundamentallytherewillalwaysbesomethingsimpleyouwanttosay.Itmightbe“IBMunderstandsyourbusiness,”or“Thistechnologyisthebestfo
7、rourrequire-ments”or“Weneedmoretimetodothisjobright.”Figureoutwhatyou’retryingtocommunicate,initssimplest,clearest,mostconciseform.Writeitdown,inonesentence.Doesitmakesense?Doesitreallycuttotheheartofwhatyouneedtoconvey?Ifnot,re-writeit.Ifyouonlycoulddelivert
8、hisonesentencetoyouraudience,withnochartsoranysupportinginformation,wouldthisbetheoneyou’dchoose?Composingthisbasicsentencemighttaketwomin-InherbookSecretsofPowerPresenta-utes,oritmightta
