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1、Chapter14Patagonia:BlueprintforgreenbusinessExercises1．Answerthequestionsonthetext1)WhatisPatagonia’sworkenvironmentlike?Patagoniahasfreeformworkenvironmentswhichhavebecomecommonenoughthatbarefootemployees,cavortingpetsandorganicchefshardlymeritasecondgl
2、ance.Butthebicycles,thesurfboards,thesolarpanels,theTibetanprayerflags,theshedfullofconvalescingowlsandhawksallsuggestthatitisnottraditionalcorporate-land,either.Theplaceisallbusiness,butit'sbusinessconductedupsidedownandinsideout.Simplyput,it'sradical.2
3、)HowdoesChouinardviewaverageAmericanbusinesses?ToChouinard,theaveragesuitrankssomewherebetweenalcoholicandcriminalontherespectscale,andAmericanbusiness,whenpoweredbytheendlessconsumptionanddiscardingofstuff,isunimaginativeatbestandevilatworst,responsible
4、forclear-cuttingforests,pollutingoceans,andbulldozingwetlandstomakewayforthenextcondodevelopment.Itsmodusoperandiisunsustainablegrowth,whichhecomparestoan"out-of-controltumor."3)WhatwasChouinard’sfirsttryinthebusinessworld?BackinBurbank,Chouinardinstalle
5、dacoalforgeinhisparents'garageandbecameaself-taughtblacksmith,hammeringoutpitons-three-inchstripsofsteelusedforanchoringclimbingropes.Chouinard'spitonswerestrongerandmoreelegantthantheirpredecessors,atriumphofminimalistengineering.Hesoldthemoutofthebacko
6、fhiscarfor$1.50andtriedtoliveontheproceeds.4)Whatisthe“dirtbag”wayaccordingtoChouinard?Howdoesheviewit?Chouinarddescribesasthe"dirtbag"wayaslivingasclosetothewildaspossiblewithaslittleaspossible.ToChouinard,the“dirtbag”wayneverseemedlikeprivation.Rather,
7、itwasfreedom.5)HowdoChouinardandMalinadefinePatagonia?Itwouldn'treleasetoxinsintoriversorcausenervousbreakdownsorchaseendlessgrowth.Itwouldn'tmakedisposablecrapthatpeopledidn'treallyneed.Anythingitproducedwouldbeofthehighestquality,manufacturedinthemostr
8、esponsibleway.Whenthesurfwasuporthepowderwafteddown,employeeswouldbewheretheyoughttobe:outside.Ifanemployee'schildwassick,theparentwouldalsobewhereheoughttobe:athome.TheywouldkeepPatagoniaprivatelyheldandsaynotoanythingtha
