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1、TheGamificationofTelevision:istherelifebeyondbadges?NityaNarasimhanFifthAuthorAbstractAppliedResearchCenterAuthorCo,Inc.ThetelevisiondomainisanapttargetforgamificationMotorolaMobility,Inc.123AuthorAve.givendemandfornewwaystotrack,engageandretainLibertyville,ILUSAAuthortown,PA54321USAvie
2、wingaudiences.WhileearlyapplicationsinsocialTVnitya@motorola.comauthor5@anotherco.comshowpromise,weidentifythreechallengesthatneedtobeaddressed.First,televisionisbynaturealean-backSilviuChiricescuSixthAuthorexperience;gamedesignmustadeptlybalancepassiveAppliedResearchCenterAnotherCo,Inc
3、.attentionwithactiveinteractionbehaviors.Second,aMotorolaMobility,Inc.123AnotherAve.focusonloyaltyrequiresfine-grainedinteractionstoLibertyville,ILUSAAnothertown,PA54321USAbetterprofiletheuser;gamesareidealforthispurposesilviu@motorola.comauthor6@anotherco.combutareunder-utilizedinconte
4、xt.Third,badgefatigueisinevitable;weneednewwaystoevolveexperiencestoVenuVasudevanSeventhAuthorkeepviewersinterestedandchallenged.Inthispaper,AppliedResearchCenterAnotherCo,Inc.welookathowrecenttrendsincompaniondevicesforMotorolaMobility,Inc.123AnotherAve.televisionviewingprovidenewtools
5、andopportunitiesLibertyville,ILUSAAnothertown,PA54321USAforaddressingtheseconcerns.Wepresentsomeideasvenu.vasudevan@motorola.comauthor7@anotherco.com(attention-preservingtoolkits,games-with-a-purpose,context-sharingframeworks)thatwebelievecouldbeaEighthAuthorgoodstartingpointforrelatedr
6、esearchexploration.YetAnotherCo,Inc.123YetAnotherAve.KeywordsYetAnothertown,PA54321USAgamification,socialtelevision,engagement,toolkitsauthor8@yetanotherco.comCopyrightisheldbytheauthor/owner(s).ACMClassificationKeywordsCHI2011,May7–12,2011,Vancouver,BC,Canada.H5.m.Informationinterfaces
7、andpresentation(e.g.,ACM978-1-4503-0268-5/11/05.HCI):Miscellaneous.Introductionentry(comments)andmulti-stepnavigation(search).ThetelevisionecosystemisfacingmassfragmentationContentprovidersarejustifiablyconcernedthattasks[1]inbothcontentandcommunity,leadingtogrowinglikethisfrag