资源描述：
《Putting_Data_to_Work_for_Mid_Market_Companies_White_Paper》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、PuttingDatatoWorkforMid-MarketCompaniesContentsTheContextforMid-MarketBI1BIfortheMid-Market2Mid-MarketProductsandServices3Recommendations6Broughttoyoucomplimentsof:TheContextforMid-MarketBIDataistheNewOilThefueloftheinformationeconomyisdata.Weusedatat
2、odescribeproductsandservicesandtheirfateinthemarketplace.Insomecases,thedataaboutproductsismorevaluablethantheproductsthemselves.Manyofthebiggestcompaniesintheneweconomy—Google,Amazon.com,NetflixandeBay—don’tselltangibleproductsatall.Theirprofitsderiv
3、elargelyfromhowtheycollect,organize,display,manageandanalyzedataaboutthings.Byitself,dataisnotworthmuch.Accountantsdon’ttallydataasanassetoncorporatebalancesheets.Rather,itsvaluederivesfromwhatitenables:insightsandactions.Data-drivencompaniesusedatato
4、1)understandwhat’shappenedinthepastandwhatmighthappeninthefuture,2)monitorprogresstowardachievinggoals,3)trackandmanageexposuretorisks,and4)mostimportantly,adaptquicklytochangingbusinessconditionsandopportunities.Dataisthekeytobusinessagilityinthe21st
5、century.BenefitsofBILikeanyrawmaterial,datacanbeprocessedintoamultiplicityofproducts—inthiscase,reports,analysesandanalyticalmodelsthatdrivebusinessinsights.Thesearetheartifactsofadata-drivendisciplinecalledbusinessintelligence,orBI.Leadingcompanies,b
6、othbigandsmallandacrossallindustries,useBItoincreasetheanalyticalIQoftheiremployees,fromexecutivestofront-lineworkers.Top-performingorganizationsaretwiceaslikelytouseanalyticstoguideday-to-dayoperationsandfuturestrategiesaslowerperformers.©2012Delland
7、MicrosoftReturntotopTacticalBenefitsAtatacticallevel,employeesatdata-drivencompaniesspendlesstimelookingfordataandreportsorarguingaboutwhosedataisrightandmoretimeanalyzingdataandmakingfact-baseddecisions.Theyspottrendsandanomaliesfaster,andproactively
8、addressissuesratherthanreacttoonecrisisafterthenext.U.S.XpressEnterprises,amidsizetruckingfirmbasedinChattanooga,Tennessee,recentlybuiltadashboardthatpullstelemetricdatafromeachofits2,000trucksevery15minutestotrackthetimetheyspendidlingatrests
