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1、TheBostonConsultingGroup(BCG)isaglobalmanagementconsultingfirmandtheworld’sleadingadvisoronbusinessstrategy.Wepartnerwithclientsfromtheprivate,public,andnot-for-profitsectorsinallregionstoidentifytheirhighest-valueopportunities,addresstheirmostcriticalchallenges,andtransformtheirenterprises.Ourc
2、ustomizedapproachcombinesdeepinsightintothedynamicsofcompaniesandmarketswithclosecollaborationatalllevelsoftheclientorganization.Thisensuresthatourclientsachievesustainablecompetitiveadvantage,buildmorecapableorganizations,andsecurelastingresults.Foundedin1963,BCGisaprivatecompanywith75officesin
3、42countries.Formoreinformation,pleasevisitbcg.com.TheConnectedWorldTHEINTERNETECONOMYintheG-20THE$4.2TRILLIONGROWTHOPPORTUNITYDAVIDDEANSEBASTIANDIGRANDEDOMINICFIELDANDREASLUNDMARKJamesO’DayJOHNPINEDAPAULZWILLENBERGMarch2012
4、TheBostonConsultingGroupCONTENTS3INTRODUCTION6THEINTERNET’SECONOMICIMPAC
5、T10THEINTERNET’SFURTHERECONOMICIMPACT12CONSUMERS(EVERYWHERE)KNOWAGOODDEALWHENTHEYSEEIT14FROMHIGH-WEBTONO-WEB:OPPORTUNITIESFORSMALLANDMEDIUMENTERPRISES17DON’TBLINK:THEFUTUREISRUSHINGSTRAIGHTATUS18COUNTRYPROFILES53NOTETOTHEREADER2
6、TheInternetEconomyintheG-20INTRODUCTIONTheJanuary2012reportinourCon
7、nectedWorldseriesexaminedhowcompaniesandcountriescanwininthedigitaleconomy.Thisfollow-upreportprovidesamorecomprehensiveanalysisofhowthescaleandspeedofInternet-driveneconomicgrowthischangingcountries,cultures,andcompaniesaroundtheworld.ItincludesnationalsnapshotscapturingtheeconomicimpactoftheIn
8、ternetaswellasin-depthlooksintoconsumerandbusinessusageintheG-20countries.1Aforthcomingreportwilldiscusshowcompaniesandcountriescanbestbuilduptheirdigitalbalancesheetsandcreatedigitaladvantage.Sincethedaythefirstdomainwasregisteredin1985,theInternethasnotstoppedgrowing.Ithassailedthroughmultiple
9、recessionsandonenear-collapseandkeptonincreasinginuse,size,reach,andim-pact.Ithasingraineditselfindailylifetotheextentthatmostofusnolongerthinkofitasanythingneworspecial.TheInternethasbe-come,quitesimply,indispensible.By2016
