欢迎来到天天文库
浏览记录
ID:39768454
大小:27.51 KB
页数:4页
时间:2019-07-11
《平面设计类英语术语》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、平面设计类英语术语设计 design平面设计 Graphic Design平面设计师 Graphic Designer视觉传达设计Visual Communication Design整合营销传播IntegratedMarketingCommunications传播媒介communicationsmedia品牌Brand品牌忠诚brand loyalty 品牌偏好brand preference 品牌广告brand advertising 标志logotypes音乐标志musicallogo海报Poster艺术art波普艺术POP art专利paten
2、t商标trademark插图Illustration摄影photography招贴poster包装packaging印刷Printing青、黄、红、黑印刷CYMKprinting形式Form内容content符号symbol大创意bigidea头脑风暴法brainstorming创意creative感性诉求emotionalappeals理性诉求rationalappeals目标受众targetaudience目标市场target market潜在市场potential market 受众目标audienceobjectives细分Segmentation
3、需求Demands 网页Webpage广告advertising企业广告corporateadvertising企业识别广告corporateidentityadvertising展品exhibit公众public宣传publicity直邮广告direct-mailadvertising主页homepages互联网Internet关键词keyword全球定位系统GPS消费者customer市场markets媒介media分类广告classifiedads比较广告comparativeadvertising不正当广告unfairadvertising少则多Les
4、sismore企业识别系统CIS(CorporateIdentitySystem)视觉识别VI(Visual Identity)理念识别MI(MindIdentity)行为识别BI(BehaviorIdentity)地铁广告 subway advertising电视广告television advertising 黄页广告 yellow page advertising 街车广告 street car advertising软销售广告soft-sell advertising 标语Slogan 招贴广告poster advertising 产品定位P
5、ositioning 渗透度Penetration 路牌广告 billboard advertising 线上广告above-the-line advertising 线下广告below-the-line advertising 户外广告outdoor advertising 报纸广告newspaper advertising 霓虹灯广告neon light advertising 户外媒介out-of-homemedia媒介策略media strategy 媒介组合media mix 媒介购买 media buying 市场调查market r
6、esearch 市场细分化market segmentation 杂志广告magazine advertising 灯箱广告light box advertising 全球品牌global brand 免费广告free advertising 直接邮递广告direct mail (DM) advertising 广告预算Budget 动画Animation
此文档下载收益归作者所有