2011 Bain China Luxury Market Study

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1、2011ChinaLuxuryMarketStudyBainPointofViewDecember2011ThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsentAgenda•Chinaluxurymarketoverview•KeytrendsofChinaluxurymarket•Implicationsforlux

2、urybrandsinChinaThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsentSHA2011BainChinaLuxuryMarketStudy_Mediarelease_vf2MainlandChinarankedtop5globallyin2010,whileGreaterChina(incl.HK&Mac

3、au)alreadyamongtop3PersonalLuxuryGoods-RankingbyCountry(2010,B€)(()RMB159B)(RMB87B)*IndicatesluxuryspendinMainlandChina,HK&MacauNote:2010Euro/RMBexchangerate=9.0Source:Bainluxurygoodsworldwidestudy2011;BainSurveyofLuxuryGoodsConsumersinMainlandChina2011(n=1,959);BainanalysisThisin

4、formationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsentSHA2011BainChinaLuxuryMarketStudy_Mediarelease_vf3TotalluxuryspendbymainlandChinesereachedRMB212Bin2010;~60%spentoutsidemainlandKEYHIGHLIGH

5、TSTotalChinaluxuryspendCAGR(RMBB)•Overseas(includingHK/Macau)spending(09-10)showedstronggrowth;HK&Macau156212100%36%accountfor>50%ofoverseaspendOverseasOverseas-Trendexpectedtocontinuein2011/12(Restofworld)(Restofworld)38%-DrivenbyRMBappreciationand3852increasedoverseatravels80•Pu

6、rchaseinMainlandcontinuedtoincrease,howeverstill<50%60HK&MacauHK&Macau“Thepricegapbetweendomestic&overseas5045%remains;andwithRMBappreciation,72consumersaretravellingabroadmoreandbuyingalotoverseas.”40VP,LuxurywatchdistributorMainland68Mainland8727%20020092010Source:BainSurveyofLu

7、xuryGoodsConsumersinMainlandChina2011(n=1,959)ThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsentSHA2011BainChinaLuxuryMarketStudy_Mediarelease_vf4Phenomenalgrowthin2010acrosscategorie

8、s;momentumcontinuedin2011withagra