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1、luxuryonlineThispageintentionallyleftblankluxuryonlinestyles,systems,strategiesUchéOkonkwo©UchéOkonkwo2010Foreword©MarkDunhill2010Allrightsreserved.Noreproduction,copyortransmissionofthispublicationmaybemadewithoutwrittenpermission.Noportionofthispublicationmayberepro
2、duced,copiedortransmittedsavewithwrittenpermissionorinaccordancewiththeprovisionsoftheCopyright,DesignsandPatentsAct1988,orunderthetermsofanylicencepermittinglimitedcopyingissuedbytheCopyrightLicensingAgency,SaffronHouse,6–10KirbyStreet,LondonEC1N8TS.Anypersonwhodoesa
3、nyunauthorizedactinrelationtothispublicationmaybeliabletocriminalprosecutionandcivilclaimsfordamages.TheauthorhasassertedherrighttobeidentifiedastheauthorofthisworkinaccordancewiththeCopyright,DesignsandPatentsAct1988.Firstpublished2010byPALGRAVEMACMILLANPalgraveMacmi
4、llanintheUKisanimprintofMacmillanPublishersLimited,registeredinEngland,companynumber785998,ofHoundmills,Basingstoke,HampshireRG216XS.PalgraveMacmillanintheUSisadivisionofStMartin'sPressLLC,175FifthAvenue,NewYork,NY10010.PalgraveMacmillanistheglobalacademicimprintofthe
5、abovecompaniesandhascompaniesandrepresentativesthroughouttheworld.Palgrave®andMacmillan®areregisteredtrademarksintheUnitedStates,theUnitedKingdom,Europeandothercountries.ISBN978–0–230–55536–5Thisbookisprintedonpapersuitableforrecyclingandmadefromfullymanagedandsustain
6、edforestsources.Logging,pulpingandmanufacturingprocessesareexpectedtoconformtotheenvironmentalregulationsofthecountryoforigin.AcataloguerecordforthisbookisavailablefromtheBritishLibrary.AcatalogrecordforthisbookisavailablefromtheLibraryofCongress.109876543211918171615
7、1413121110PrintedandboundinChinaThisbookisdedicatedtothememoryofmygrandfatherJohnOkonkwo,wholeftgreatimpressionsonme,evenasachildThispageintentionallyleftblankviiContentsListofTablesandFiguresixListofCaseAnalysesxviiForewordxviiiAcknowledgmentsxxAuthor’sNotexxiiiIntro
8、duction:Movingbeyondslowmotion1PartOne:GettingIt!1Isluxury(still)afraidoftheInternet?112Connectedluxury263Web2.0,thesocialwe
